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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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La Martinière Groupe, the French parent company of Abrams, is in discussions to merge with fellow French publisher Média‐Participations. The two companies said that they expect to come to an agreement "in the coming months." Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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HarperCollins is in early talks about merging with Simon & Schuster, according to reports in... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-11-21 00:00:00 UTC ]
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NewPage Paper and Verso--the largest makers of coated paper and the subject of merger rumors last year--are b Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-01-18 00:00:00 UTC ]
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