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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #sales data #nielsen


NPD, ComicHub Bring Graphic Novel Sales Data to BookScan

ComicHub, a point of sale software platform that collects sales data from comics shops, has reached an agreement to supply POS data on graphic novel and comics sales to NPD BookScan. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales data #comics shops #comics sales #graphic novel