#chetna bindra

Publishing news tagged with #chetna bindra

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What happens if they toss cookies?

There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-25 19:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #short supply #increasingly important #jarrod dicker #major role #open internet #chetna bindra #digital publishers


How Google Is Thinking About Its Upcoming Changes for User Privacy

Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company's leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek's inaugural... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-29 18:27:32 UTC ]
More news stories like this | News stories tagged with: #chetna bindra #digital media