There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are Gifs. There also are ways to measure by impression or engagement. It's this fragmented landscape that is creating uncertainty at an otherwise golden moment for mobile video, according to eMarketer, which released a report today taking a comprehensive look at the forces shaping the sector. "There's still some inconsistency with the ad formats for mobile video," said eMarketer analyst Jeremy Kressmann. "There's in-stream video working off publishers' native players; there's interstitials that pop up; there's in-app, in-game video; interactive video; in banner and in-feed video." "It's confusing on the ad-buyer side trying to figure out what they're buying and how to get scale," he said. Mobile video is among the fastest growing segments in digital advertising, attracting $2.6 billion in the U.S. this year, an increase of 70 percent since last year, according to eMarketer. But that figure still only represents about 10 percent of all mobile advertising. Everyone from Facebook to Twitter to Pinterest is developing video ad styles, and YouTube is evolving to attract more brand dollars. One of the top concerns is a lack of uniformity across all the places to buy and all the formats.... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget
[ Engadget | 2016-12-29 00:00:00 UTC ]
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This video could come in handy today. You can learn how to wish people Merry Christmas in Portuguese (Feliz Natal), Tagalog (Maligayang Pasko) or in a bunch of other languages. Ampersand Travel put this video together — and invites others to add their own entry on the company’s Facebook page.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
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Two dozen Chicagoland independent bookstores are mobilizing the Windy City area's literary community by forming the Chicago Independent Bookstore Alliance, raising the visibility of Chicagoland's indies both in the region and on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
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