Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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The United Arab Emirates imports some $125 million worth of books each year, most of them in English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
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