Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-24 00:00:00 UTC ]
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Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. For FTW, Facebook's live video platform has given it a taste of live broadcast during the NBA All-Star... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company
[ Fast Company | 2015-10-07 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
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When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
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Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews
[ Betanews | 2015-08-29 00:00:00 UTC ]
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Facebook is improving its technology to better identify videos uploaded to its site without the permission of copyright holders. The move comes amid an explosion in the amount of video viewed on Facebook, posted by regular users, publishers and advertisers alike. Alongside the uptick in video... Continue reading at PC World
[ PC World | 2015-08-28 00:00:00 UTC ]
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From user-made clips to content from big media properties, video is all over Facebook (and more people than ever are using the social network). Along with that trend comes the problem of piracy: plenty of video publishers are seeing their work dist... Continue reading at Engadget
[ Engadget | 2015-08-28 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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