Changes to the Facebook newsfeed are generally somewhat controversial, not least because many people wish Facebook would just stop buggering around and leave things as they are for a while. But the latest change that's being tested has some people -- page owners and publishers in particular -- worried. Facebook is testing splitting the newsfeed in two: one half for posts from friends, and the other half from pages. There is an exception, however: promoted posts from pages can appear in the personal newsfeed. This has caused concern because smaller publishers and business fear their posts will disappear and not be… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2017-10-24 00:00:00 UTC ]
News tagged with:
#facebook offers
#page owners
#latest change
Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday
[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#conduct business
#performance metrics
#latest signal
#walled gardens
The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical retailers
#digital advertising
#facebook introduces
To offer kids a way to read via Kindle, Amazon is back with another $99 bundle. The Kindle for Kids offer combines the latest e-reader with a cover and a "2-year worry-free guarantee." It's meant to boost reading habits for children complete with too... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
More news stories like this |
The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videos viewed
#figures presented
Chasing scale has overwhelmingly driven digital publishing, but veteran tech journalist Josh Topolsky believes there's a sustainable digital model for thoughtful journalism that doesn’t require joining the race for scale or doing Facebook’s bidding. For his forthcoming site The Outline, he wants... Continue reading at Digiday
[ Digiday | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chasing scale
#josh topolsky
Hachette UK is investing in financial education workshops for under-30s to be offered to staff "several times a year in line with demand". Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook friend
#benefit publishers
#post publishers
#key biscayne
#publishing execs
#vox media
Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#short term
#long term
Author Jojo Moyes is offering her cottage to a writer to “kick-start or even finish” their work. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
More news stories like this |
Attendance at SIBA's September 16-18 show was up 25% over 2015 and one of the main topics of conversation was the plan to move the event to the spring in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-19 00:00:00 UTC ]
More news stories like this |
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post icymi
#programmatic advertising
#ad network
brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flip side
#global head
#giving companies
Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#digital trends
#$120 million
#ve identified
Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good place
With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
More news stories like this |
Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual reality
#recipe videos
#perfect day
#test case
The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#site appeared
#creative potential
#coming weeks
Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#referral traffic
#invested heavily
#hardest hit
#publishing directly
UPDATE: After this post was published, Facebook said in a statement that it would allow the photo in question to appear on its platform. "Because of its status as an iconic image of historical importance," the company said, "the value of permitting sharing outweighs the value of protecting the... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this |
In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic reach
#facebook appeared
#vr content
#major publisher