#short term

Publishing news tagged with #short term


Hold the ketchup, pass the ranch!

When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #distantrival wish-bone #cnn report #short term #mom anymore #passing interest #marketing internship #single-serve packets #condiment rivals #generally don #began taking #heinz moving #mccormick foods #nielsen data #$550 million #heinz entered


Printing in Hong Kong & China 2017

This is the 31st annual coverage on the print manufacturing industry in Hong Kong and China. Here, eight major export printing companies share their observations on the industry, talk about their operations, showcase unique projects, and lay out plans for the short term. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short term #hong kong


Failure to Build Brands Is Hurting the Economy, GroupM's Irwin Gotlieb Says

A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #short term #quarterly report #martin sorrell


Judge says Twitter can proceed with lawsuit to increase transparency about government surveillance

Transparency reports about government data requests have become very common from tech companies such as Facebook, Twitter and Google. But while these firms publish reports, their hands are tied when it comes to what they can reveal. Twitter wants to change that. A federal judge in California... Continue reading at 'Betanews'

[ Betanews | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move forward #important victory #short term #present danger #tech companies #increase transparency #government surveillance


Beware of page latency: The side effects to header bidding

Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at 'Digiday'

[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #short term #header bidding


6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work hard #greater control #short term


Portsmouth newspaper's price rise a symptom of media malady

Newsprint buyers will vanish ever faster, but publishers have done too little with their digital products to make them attractive to readers or advertisersAlongside a range of cutbacks, one of the other major tactics employed by regional newspaper publishers is, of course, cover price rises.This... Continue reading at 'The Guardian'

[ The Guardian | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short term #digital products


Will Amazon and Washington Post Work Together? Who Knows?!

While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research #well-deserved reputation #special offers #longer term #short term


John Bond to leave HarperCollins

Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 13:52 Press Books m.d. John Bond is leaving HarperCollins by the end of June "following a mutual agreement" between himself and HC c.e.o. Victoria Barnsley. The division, which comprises Fourth Estate and HarperPress, will be run by... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short term #leaving harpercollins #leave harpercollins #john bond #victoria barnsley