Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time lines—if they opt in—based on the relevance of tweets. And considering Facebook's algorithm changes in recent years have made it significantly more challenging for posts to gain traction, it seems more obvious than ever that organic social is being threatened like never before. Wall Street wants bigger ad dollars from these publicly held tech brands, so Instagram, Twitter and Facebook are essentially making marketers pay if they want to increase the likelihood of achieving big social results. We asked digital players what it means for their businesses, and here are the six most interesting things they had to say. 1. Social, as a "free ride," is officially over Marketers predicted that more of their budgets will be spent on organic and paid social advertising as long as brand execs feel like the efforts are producing strong results. Even if the success rate lessens, said David Moritz, CEO of Viceroy Creative, most major companies will want to have a healthy presence on Instagram, Twitter and Facebook in order to stay relevant to consumers. "It will cost [marketers] more to do it," Moritz said. "The free ride is over, but everyone who participated in it seems to have benefited in... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-24 00:00:00 UTC ]
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Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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(Reuters) - Germany's largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said. In an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-09-06 10:30:08 UTC ]
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Once a Facebook darling, LittleThings now looks like a case study for platform overreliance. The post Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-01 00:00:00 UTC ]
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Free operating systems based on the Linux operating system kernel invented and published by Linus Torvalds are now a serious alternative to Windows, not least due to the wide range of open source software on offer. We reveal the six most ingenious free applications under Linux, which... Continue reading at PC World
[ PC World | 2024-02-01 14:00:00 UTC ]
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Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading at The Guardian
[ The Guardian | 2023-11-11 12:00:36 UTC ]
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Layoffs, buyouts, and reorganizations abound as the largest trade publisher in the U.S. charts a future course. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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If you're caught up on this classic and looking for something similar, here are eight manhwa and manga like The Beginning After the End. Continue reading at Book Riot
[ Book Riot | 2021-07-20 10:36:00 UTC ]
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Give the little ones some tools to better understand this unprecedented event with these free children's books about coronavirus. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:37:25 UTC ]
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Give the little ones some tools to better understand this unprecedented event with these free children's books about coronavirus. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:37:25 UTC ]
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The nonprofit has said its National Emergency Library was a public service to people unable to access libraries during the pandemic, but publishers and authors accused it of theft. Continue reading at The New York Times
[ The New York Times | 2020-06-11 19:56:08 UTC ]
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Quarantine is the perfect time to craft and clear out your bookshelf—so why not do both with some free book folding patterns? Continue reading at Book Riot
[ Book Riot | 2020-04-17 10:35:33 UTC ]
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You can now download ten free ebooks on social and economic justice from Haymarket Books to read while social distancing. Continue reading at Book Riot
[ Book Riot | 2020-03-19 15:10:47 UTC ]
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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Unit sales of print books in the week ended Sept. 2, 2018, rose 6% over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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