Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time lines—if they opt in—based on the relevance of tweets. And considering Facebook's algorithm changes in recent years have made it significantly more challenging for posts to gain traction, it seems more obvious than ever that organic social is being threatened like never before. Wall Street wants bigger ad dollars from these publicly held tech brands, so Instagram, Twitter and Facebook are essentially making marketers pay if they want to increase the likelihood of achieving big social results. We asked digital players what it means for their businesses, and here are the six most interesting things they had to say. 1. Social, as a "free ride," is officially over Marketers predicted that more of their budgets will be spent on organic and paid social advertising as long as brand execs feel like the efforts are producing strong results. Even if the success rate lessens, said David Moritz, CEO of Viceroy Creative, most major companies will want to have a healthy presence on Instagram, Twitter and Facebook in order to stay relevant to consumers. "It will cost [marketers] more to do it," Moritz said. "The free ride is over, but everyone who participated in it seems to have benefited in... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-24 00:00:00 UTC ]
With earnings having dropped by 60%, it is harder than ever to keep going as a writer – even if your work gets rave reviewsThe 2022 publication of A Hunger, Ross Raisin’s fourth novel, was his “lowest moment”, the 45-year-old author says. “It was a deflating experience.”The book received... Continue reading at The Guardian
[ The Guardian | 2024-10-14 15:35:55 UTC ]
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Just when Microsoft's buyout of Activision seemed to finally be near complete, the Federal Trade Commission said it will revive its attempt to block the $69 billion deal in an adjudicative process. The FTC plans to restart its in-house trial against Microsoft’s... Continue reading at Engadget
[ Engadget | 2023-09-28 16:28:44 UTC ]
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It often feels like the buzziest things to come out of CES every year are fascinating hardware, new applications of AI, and things that feel right out of science fiction movies. But, sometimes, the coolest things you find at CES are the most useful. Take, for instance, Deepstash... Continue reading at PC World
[ PC World | 2023-03-04 08:00:00 UTC ]
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The producers of Until Dawn are returning to their roots after years of Dark Pictures Anthology games. Supermassive Games and 2K have unveiledThe Quarry, a teen horror title that has you once again deciding the fates of frightened youth. You control nine camp counselors as a night of celebrating... Continue reading at Engadget
[ Engadget | 2022-03-17 20:15:57 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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I draw, write, speak about, teach, facilitate and organise events about comics. After graduating with a degree in Social Anthropology from the University of Sussex, I attended art college and worked as a freelance illustrator. In 2008, I began to incorporate comics into my practice. I also... Continue reading at British Council global
[ British Council global | 2020-03-11 13:11:13 UTC ]
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Cultural Cross Sections Shohreh Laici Photo of Tehran by Xiquinho Silva / Flickr A writer in Tehran incapable of entering the US under the Muslim travel ban encounters Michelle Obama’s Becoming in a beauty salon. Reading the Farsi translation, she... Continue reading at World Literature Today
[ World Literature Today | 2019-11-26 14:55:39 UTC ]
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When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 09:00:00 UTC ]
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Bungie is about to take greater control of Destiny's... well, destiny. The studio has reached a deal with Activision that will hand over the publishing rights to the shared-world shooter franchise. According to the company, it's "ready" to publish on... Continue reading at Engadget
[ Engadget | 2019-01-11 00:00:00 UTC ]
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This is the 31st annual coverage on the print manufacturing industry in Hong Kong and China. Here, eight major export printing companies share their observations on the industry, talk about their operations, showcase unique projects, and lay out plans for the short term. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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Transparency reports about government data requests have become very common from tech companies such as Facebook, Twitter and Google. But while these firms publish reports, their hands are tied when it comes to what they can reveal. Twitter wants to change that. A federal judge in California... Continue reading at Betanews
[ Betanews | 2017-07-07 00:00:00 UTC ]
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Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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Headline is publishing a new book by Charlotte Crosby called Live Fast, Lose Weight, which will “show every young woman who wants to work hard all day and then party the night away how she can eat and drink on the go without piling on the pounds.” Continue reading at The Bookseller
[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
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Newsprint buyers will vanish ever faster, but publishers have done too little with their digital products to make them attractive to readers or advertisersAlongside a range of cutbacks, one of the other major tactics employed by regional newspaper publishers is, of course, cover price rises.This... Continue reading at The Guardian
[ The Guardian | 2016-01-26 00:00:00 UTC ]
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When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age
[ Advertising Age | 2015-09-24 00:00:00 UTC ]
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Amazon has changed the threshold for free delivery on all items except books. The online retailer had placed a £10 threshold to quality for its free Super Saver Delivery service. While the £10 minimum remains on books, on all other products customers need to spend £20 or more to qualify for... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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Bobo Backslack is the unluckiest person in all of North Dakota. All he wants is to work hard at his job, get a girlfriend, and make his mom proud, but all the forces, both natural and supernatural, seem to be working against him. "The Bad-ventures of Boboslack" is created by Jon Chadurjian and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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