Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time lines—if they opt in—based on the relevance of tweets. And considering Facebook's algorithm changes in recent years have made it significantly more challenging for posts to gain traction, it seems more obvious than ever that organic social is being threatened like never before. Wall Street wants bigger ad dollars from these publicly held tech brands, so Instagram, Twitter and Facebook are essentially making marketers pay if they want to increase the likelihood of achieving big social results. We asked digital players what it means for their businesses, and here are the six most interesting things they had to say. 1. Social, as a "free ride," is officially over Marketers predicted that more of their budgets will be spent on organic and paid social advertising as long as brand execs feel like the efforts are producing strong results. Even if the success rate lessens, said David Moritz, CEO of Viceroy Creative, most major companies will want to have a healthy presence on Instagram, Twitter and Facebook in order to stay relevant to consumers. "It will cost [marketers] more to do it," Moritz said. "The free ride is over, but everyone who participated in it seems to have benefited in... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-24 00:00:00 UTC ]
News tagged with:
#short term
#greater control
#work hard
Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charitable arm
#andersen press
Unit sales of print books in the week ended Sept. 2, 2018, rose 6% over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
The news that the music weekly will no longer appear in print is unsurprising. Where should we look for the sense of excitement it once offered?It would be silly to mourn the demise of NME, which is closing its print edition after 66 years, maintaining only its painful digital existence. This is... Continue reading at The Guardian
[ The Guardian | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white men
#public enemy
#smash hits
#julie burchill
#cutting edge
The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales channel
A booth at Facebook’s annual F8 developer conference in San Jose, Calif. The social network is stopping the experiment known as Explore, which separates news publishers from its main site. Continue reading at The New York Times
[ The New York Times | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san jose
Storify, the beloved digital publishing tool that allowed writers to chronologically arrange social media posts, will soon be no more. The curation service will go offline May 16, 2018, the company announced today. For those who have used the service and want to preserve that content, they’ll... Continue reading at Fast Company
[ Fast Company | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newest product
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers agreed
#biggest change
#primary driver
#provide information
#news organizations
#curry favor
#significant step
#paying customers
What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top editors
#magazine industry
Despite its stance among the top three children's publishers in Russia, the Danish media corporation Egmont has sold its Russian operation to shareholders. The post Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#russian children
#post denmark
Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#gawker media
#huffington post
#week marked
The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content sites
Early on in Season 2 of the FX crime anthology series, “Fargo,” Patrick Wilson’s Minnesota State Trooper, Lou Solverson, shows up at a blood-spattered waffle house, there to investigate a strange triple homicide. Wilson doesn’t have much dialogue – some light chit-chat and a few thoughtful... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-23 00:00:00 UTC ]
More news stories like this |
The co-founder and chairman of Weidenfeld & Nicolson, who died this week, had unique status as both brand and editorLast year, Lord Weidenfeld joined his Hachette colleagues in moving to a shiny new HQ overlooking the Thames. Still regularly putting in office shifts, the nonagenarian... Continue reading at The Guardian
[ The Guardian | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#victor gollancz
#tom maschler
HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#email marketing
Titles set to follow former rivals Loaded and Nuts in folding as young men turn to mobile phones, social media and free magazinesFHM and Zoo are to close by the end of the year, marking the end of the lads’ mag era that dominated UK magazine publishing in the late 90s and early 2000s.Publisher... Continue reading at The Guardian
[ The Guardian | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital versions
#early 2000s
#mobile phones
This week saw the opening of an art bookstore in Chicago, and the reopening of a Michigan indie. Further south, in Raleigh, N.C., a bookstore-restaurant-brewery-florist shop is in the works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this |
When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post content
#free suite
#smaller businesses
Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international publishers
#literary platform