The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Molly Flatt, associate editor for FutureBook and digital editor for Phoenix magazine, is publishing a debut novel, set between the cafés of Shoreditch and the wilds of Orkney, with Pan Macmillan. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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Louisa Moore, the pseudonym of Louise Marley, sells a novel to Redhook; Nancy Miller buys a Joyce Maynard memoir for Bloomsbury; Jackie Martling sells a memoir to Post Hill Press; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Facebook on Wednesday said that it has discovered more measurement problems that could have given marketers the wrong picture of their performance with consumers on the platform.The social network, which revealed last month that it had been overstating the average time people spent with videos,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Amazon's 2016 Black Friday promotion is set to double the number of deals on offer compared to last year, stretching the promotion out for almost two weeks. Continue reading at The Bookseller
[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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The UK's higher education digital services body Jisc has signed what is being described as a "landmark" agreement with publisher Elsevier, giving academics access to research "at costs lower than the industry average". Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Adrienne Sharp sells her latest to Ecco, Tor Teen preempts a debut fantasy series, Monica McCarty gets six figures from Berkley, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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Len Vlahos, a former president of the American Booksellers Association (ABA), has a UK publishing deal for his next children’s book, Life in a Fishbowl. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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Barnes & Noble announced for the second time in two years that it will close its Bronx location. But local officials have gotten the chain, which provides the borough's only bookstore, to commit to reopening a store in the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Wicked scribe Gregory Maguire sells a new novel, an Esquire editor moves her memoir, Matisyahu takes his life story to Da Capo, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Twentieth Century Fox has signed the film rights to Jessica Townsend’s Nevermoor, a children’s manuscript that was subject to an eight-publisher auction at the Frankfurt Book Fair last month. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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Literary agent Peter Cox on the story behind a spooky Halloween video for Michelle Paver's Thin Air. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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