#measurement problem

Publishing news tagged with #measurement problem

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Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters #measurement problem

Publishers have their own gripes with Facebook measurement

Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at 'Digiday'