The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Bluebird has announced six new acquisitions made up of three two-book deals with authors Signe Johansen, Angel Hart and Torey Hayden. Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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MCD/FSG nabs a debut thriller by a Yaddo fellow, Emily Bestler takes the second novel by Amy Poeppel, Reston brings a Vietnam War Memorial history to Arcade, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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It will be up to publishers to make the case for how their teaching materials help institutions to meet the requirements of the Teaching Excellence Framework (TEF), and providing data evidence will be key, a panel discussion marking Academic Book Week heard. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Coronet has acquired a book by Dave Grohl's mum, From Cradle to Stage, in which Virginia Hanlon Grohl speaks to the mothers of other "era-defining" musicians such as Amy Winehouse, Dr Dre and Adam Levine. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff
[ Stuff | 2017-01-27 00:00:00 UTC ]
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On Wednesday, Gay became the latest author to protest Threshold Editions's controversial book deal with Milo Yiannopoulos, by pulling her own book, 'How to Be Heard,' from the publisher's TED Books imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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The book trade has generally welcomed Amazon’s new ebook offer, but questioned the five year cap for the new deal and raised concerns over whether it will hold in the UK in a post-Brexit world. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2017-01-25 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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Amazon has offered to drop the Most Favoured Nation clauses from its ebook contracts, following a European Commission investigation into the online retailer’s deals, it has been reported today. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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HarperOne nabs a book by ‘Miracles from Heaven’ producer DeVon Franklin, “Chewbacca mom” inks a double with Zondervan, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
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Connie Glynn, the YouTuber behind the ‘Noodlerella’ channel, has signed a three-book deal with Penguin Random House (PRH Children’s). Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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In a letter sent to employees and some authors, Simon & Schuster CEO Carolyn Reidy looked to assure those concerned about the signing of controversial author Milo Yiannopoulos that the company will not publish books that contain hate speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
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The Competition Commission of Singapore (CCS) is conducting a public consultation in response to Times Publishing's proposed acquisition of Penguin Singapore and Penguin Malaysia. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Chicken House has signed three more titles from Kiran Millwood Hargrave, author of The Girl of Ink & Stars. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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A Swedish writer is being sued for infringing copyright after making children’s versions of novels such as Truman Capote's Breakfast at Tiffany’s. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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The American data and market insights company NPD has acquired Nielsen's US book industry services. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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Sourcebooks buys a postapocalyptic thriller, a Bonnier and Clyde novel goes to Tor, a self-published author sells a new series to Grand Central Forever, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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