The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Apple and Amazon have ended a deal that tied them into an exclusive contract for the supply and sale of audio books. Continue reading at BBC World
[ BBC World | 2017-01-20 00:00:00 UTC ]
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The market research firm NPD Group's acquisition includes Nielsen's U.S.-based BookScan, PubTrack Digital, and Books & Consumers services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Exclusive Books has struck a deal to direct its customers to the Kobo website to buy ebooks. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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The FTSE 100 remains in positive territory despite a 30% plunge in Pearson shares after the education publisher issues a profit warning. Continue reading at BBC News
[ BBC News | 2017-01-18 00:00:00 UTC ]
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Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Comedian and BBC Radio 4 presenter Robin Ince has signed a two-book deal with Atlantic Books. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired The Savvy Cook: easy food on a budget from 20-year-old blogger and Instagram star Izy Hossack. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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More than 160 children's book authors and illustrators have signed a letter protesting the 'Breitbart' editor's deal with Threshold Editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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Sourcebooks has struck a deal with March 4th that will add 25 frontlist and backlist titles from March 4th's Little Pickle Press imprint to its children's nonfiction publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of... Continue reading at Advertising Age
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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Andrews McMeel picks up a collaborative poetry book, Kensington signs a domestic thriller by Joseph Souza, Berkley nabs two books by a debut novelist, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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The National Coalition Against Censorship has issued a statement in defense of Simon & Schuster after the book deal with Milo Yiannopoulos received widespread backlash and threats of boycotts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Ghostbusters star says publisher is helping figures including the ‘alt-right’ Breitbart News commentator to ‘spread hate’ Comedian Leslie Jones has spoken out against Simon & Schuster’s decision to publish a book by outspoken “alt-right” figure Milo Yiannopoulos, months after he was banned... Continue reading at The Guardian
[ The Guardian | 2017-01-03 00:00:00 UTC ]
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Kensington acquires two books by Ellen Marie Wiseman, Ace takes four novels by Faith Hunter in a six-figure deal, and Europa picks up four titles by French crime novelist Michel Bussi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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After a quiet 2015 with only modest mergers-and-acquisitions activity in the trade book market, deal making picked up last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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After news broke that 'Breitbart Tech' editor and "alt-right" pundit Milo Yiannopoulos received a $250,000 advance from S&S in a deal for his book 'Dangerous,' the book world has taken its grievances to Twitter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday
[ Digiday | 2016-12-28 00:00:00 UTC ]
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In her Nov. 9 concession speech, Hillary Clinton threw a little lighthearted shade at Pantsuit Nation, the secret pro-Clinton Facebook group that had attracted more than 2.5 million members in the three weeks before the election. “I want everybody to come out from behind that,” Clinton said in... Continue reading at Slate
[ Slate | 2016-12-23 00:00:00 UTC ]
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