Survival Guide 2017: Get Raw Data, Not a Raw Deal

Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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Survival Guide 2017: Get Raw Data, Not a Raw Deal

Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #directly affect


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Gary Paulsen’s Real-Life Survival Guide

“Gone to the Woods” is a memoir so rife with childhood trauma he wrote it in the third person. Continue reading at The New York Times

[ The New York Times | 2021-01-09 08:01:28 UTC ]
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Penguin Business acquires survival guide from 'serial entrepreneurs' Cole and Miller-Cole

Penguin Business will publish The Business Survival Kit by Byron Cole and Bianca Miller-Cole. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 12:02:42 UTC ]
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The Passenger series of guides set to land in the UK after Europa translation deal

A stylish set of travel guides with eclectic content is set to find its way into UK travellers’ suitcases after Europa Editions struck a deal with Italian independent publisher Iperborea to translate the title Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 12:35:09 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners


Vertebrate dips into wild swimming guides with Cruikshank deal

Indie publisher Vertebrate has picked up its first swimming guide, covering the Lake District, from wild swimming guru Suzanna Cruikshank. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 09:25:49 UTC ]
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Mark Halperin Signs Book Deal After 2017 Sexual Harassment Allegations

After a dozen women accused the pundit of sexual harassment at the height of the Me Too movement, Halperin has begun tiptoeing his way back into public life. Continue reading at The Huffington Post

[ The Huffington Post | 2019-08-18 22:02:40 UTC ]
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LiveRamp inks deal to acquire Data Plus Math

LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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Download: The publisher’s survival guide for the post-Facebook era

In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-30 00:00:00 UTC ]
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Book Deals: Week of December 18, 2017

Putnam preempts a J.P. Pomare novel, McElderry Books buys a YA novel, cookbook author Shauna James Ahern sells an essay collection to Sasquatch, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Deal Making Slowed a Bit in 2017

While there were no blockbuster acquisitions in the year, there were certainly plenty of niche purchases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Religion Book Deals: December 13, 2017

A jewelry designer turned business mogul’s five-book contract with Zondervan; Plough’s English-language bio of ‘Somalia’s Mother Teresa,’ and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
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Book to Film Deals, December 11, 2017

A 2005 sci-fi novel published by Tor and a nonfiction book about an author's experience in the world of sports betting are among the novels which have just been optioned. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Book Deals: Week of December 11, 2017

Putnam invests in Rowley’s sophomore novel, Pegasus buys a memoir by a humanitarian aid worker, journalist Keah Brown takes an essay collection to Atria, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Global Kids Connect 2017 Brings Data, Diversity to the Stage

At the third annual Global Kids Connect conference, held Monday in New York City, children's publishing luminaries discussed hot topics in the kids' sector, in GKC's first afternoon-only event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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Book Deals: Week of December 4, 2017

SMP buys a book about masculinity by a Vox editor, Putnam nabs the debut novel from a bestselling nonfiction author, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Book Deals: Week of November 27, 2017

Voyager buys a new series by Christopher Brown, Joshilyn Jackson re-ups at Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Book to Film Deals, Week of November 20, 2017

A book about the party palace of drug kingpins and a novel about aliens who come to Earth and wreak financial havoc are among the literary properties that have just been snapped up in Hollywood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-21 00:00:00 UTC ]
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Book Deals: Week of November 20, 2017

37 Ink invests in an Instagram poet, J.R. Ward closes a six-book agreement, Berkley buys Brit Jo Jakeman’s debut, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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