The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Hunt Valley-based Diamond Comic Distributors has signed a multi-year deal to distribute comics and graphic novels published by Benitez Productions, including its flagship "Lady Mechanika" titles, Diamond announced Friday. Under the agreement, Diamond will be exclusive Benitez distributor to comic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-10-22 00:00:00 UTC ]
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Bonnier Publishing imprint Blink has splashed a seven-figure sum acquiring the rights to a second authorised biography of pop star Robbie Williams. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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HarperCollins Non-Fiction has bought the first cookbook by Simon Rogan, founder of the L’Enclume restaurant. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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Flatiron nabs two YA novels, one for six figures; B.A. Paris re-ups at St. Martin’s Press; Sherrilyn Kenyon takes a new series to Tor; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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World events--particularly those in Turkey, where thousands of journalists, authors and academics have been jailed or dismissed--drew lots of attention at the annual event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Hachette Children’s Group division Quercus Children’s Books has acquired a fantasy YA début by Josh Martin, who recently finished an MA in Writing for Young People at Bath Spa University. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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#hachette children
Interactive entertainment company To Play For has acquired virtual reality (VR) rights to the Fallow Trilogy by Amy Lankester-Owen, in the first deal for the books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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Two fantasy series—one YA, and one adult—that sold in high six figure deals just before the Frankfurt Book Fair are drawing notice from foreign houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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Irvine Welsh, the author of Trainspotting, is adapting his novel Crime for television, according to the Guardian. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Transworld has pre-empted rights to "a truly special book" titled Fierce Kingdom by Gin Phillips. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Bob Iger, whose tenure as chairman and chief executive of Walt Disney Co. has been marked by a string of high-profile acquisitions, will write a book about leadership for Random House, the publisher announced Monday. In a news release, Random House said Iger's book will explore "the ideas,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
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A Bachelor producer and social media star sells a self-help book, a New York magazine editor lands a deal at Portfolio, and more in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired the debut novel from literary journalist and scout Anna James in a “hotly contested” auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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Transworld has acquired three new novels by women’s romantic fiction writer Cathy Bramley, who this week hit a milestone of 500k copies sold, across print and ebook sales worldwide, since Ivy Lane published in 2014. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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John Packard, publishing director of brands and licensing at Egmont, has struck a deal with The Walt Disney Company UK for Marvel author-led fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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#sponsored content
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#drive subscriptions
"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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#fixer upper
At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
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