The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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#grown immensely
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#—bloomberg news
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Bob Iger, whose tenure as chairman and chief executive of Walt Disney Co. has been marked by a string of high-profile acquisitions, will write a book about leadership for Random House, the publisher announced Monday. In a news release, Random House said Iger's book will explore "the ideas,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
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A Bachelor producer and social media star sells a self-help book, a New York magazine editor lands a deal at Portfolio, and more in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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Transworld has acquired three new novels by women’s romantic fiction writer Cathy Bramley, who this week hit a milestone of 500k copies sold, across print and ebook sales worldwide, since Ivy Lane published in 2014. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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#threebook deal
HarperCollins Children’s Books has acquired the debut novel from literary journalist and scout Anna James in a “hotly contested” auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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#harpercollins children
#literary journalist
Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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#holy grail
#hollywood reporter
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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#sponsored content
#hollywood reporter
#drive subscriptions
John Packard, publishing director of brands and licensing at Egmont, has struck a deal with The Walt Disney Company UK for Marvel author-led fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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#mail online
Bonnier Publishing division IglooBooks has signed a publishing deal with Aardman for the Shaun the Sheep brand, as well as the new feature film Early Man. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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#fixer upper
At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
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Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds of stories eagle-eyed political reporters keep uncovering, from CNN Politics team's Playboy... Continue reading at AdWeek
[ AdWeek | 2016-10-11 00:00:00 UTC ]
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#stop living
Debut novel Swan Song by Kelleigh Greenberg-Jephcott has been acquired by Hutchinson in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Amazon Publishing has acquired two new and unseen titles by the late novelist Catherine Cookson, including a memoir. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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David Hajdu sells a novel to Norton, Berkley brings Susan Meissner into hardcover, HarperTeen nabs a YA duology by Testing trilogy author Joelle Charbonneau, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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YA fantasy author Taran Matharu has signed a four-book, six-figure deal with his publisher, Hodder Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Faber & Faber has signed “an exuberant, original” novel by Chris Wilson in Louisa Joyner’s first acquisition since joining the publisher as editorial director. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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#faber faber
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Amazon has just announced one more compelling reason to consider a Prime membership -- "Prime Reading". As a Prime member, you now have unlimited access to over a thousand books, current issue magazines, comics, Kindle Singles, and more. With access from any device – including your phone,... Continue reading at PC World
[ PC World | 2016-10-05 00:00:00 UTC ]
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#kindle singles
#prime members
#unlimited reading
#compelling reason
#prime reading
#prime member
#thousand books
#unlimited music
#photo storage
#prime memberships
Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
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#good job