The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Did Libby Chamberlain betray the ethics of the group she founded by securing a book deal? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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How do writers and publishers handle charged topics like climate change? Environmentalist Jamie Clarke makes a case for including more perspectives, both for the sake of book sales and the planet. The post Can Better Writing Make Climate Change Less Polarizing? appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-20 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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Berkley buys two titles in Kate Carlisle’s Fixer-Upper Mystery series, Tor takes a debut fantasy trilogy by K.A. Doore, a Pushcart Prize winner’s novel goes to Soho, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has struck an animated film deal for The Little Broomstick, a 1971 children’s title by Mary Stewart. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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The Culture, Media and Sport select committee has warned that budget cuts are making culture less accessible, as part of its latest report on funding and support for the arts outside London. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Bridget Jones has made the Woman's Hour Power List - despite being a fictional character. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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Pulitzer winner’s memoir goes to Norton, Gallery 13 buys epilepsy graphic novel, Berkley signs debut novel by journalist Francesca Hornak, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
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Kortext is bolstering its sales force in response to "significant growth" after signing up four UK universities to its digital learning platform. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Nielsen Book and Specsavers are launching the Specsavers Bestseller Awards to celebrate book sales in all formats. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Today only, if you bundle together Amazon's Fire Tablet and Tap, you'll save $80 on the two. The bundle includes the Fire Tablet with 7" Display, Wi-Fi, and 16 GB of storage, and Amazon Tap, the Alexa-Enabled Portable Bluetooth Speaker. With the Fire tablet from Amazon you can enjoy millions of... Continue reading at PC World
[ PC World | 2016-12-05 00:00:00 UTC ]
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Literary agent Andrew Wylie delivered a keynote at the Guadalajara Book Fair and shared stories from his storied career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Abrams acquires a chapter book series, Kyle Cassidy sells This Is What a Librarian Looks Like to Black Dog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Barnes & Noble is looking to boost holiday sales with an aggressive promotion online at BN.com today, starting with a 15% discount on the entire order. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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The editorial director of Macmillan Higher Ed sells a debut novel to Kensington, Caitlyn Dlouhy buys a first novel for her imprint at Atheneum, Sourcebooks acquires a German bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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Peter Enns re-signs with HarperOne, Baker nabs Ernie Johnson, Jr.’s memoir, and more in this month’s religion and spirituality book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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Books by Maggie O’Farrell, Kit de Waal, Kate Tempest and Francesca Simon are among those shortlisted for the 2016 Costa Book Awards, in a strong year for women writers. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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