The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Pat-a-Cake, the new baby, preschool and early years imprint from Hachette Children’s Group (HCG), has signed its first licensing deal to publish books based on PJ Masks. Continue reading at The Bookseller
[ The Bookseller | 2017-02-11 00:00:00 UTC ]
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A debut author brings a historical novel to Kensington, Jewel’s father sells a memoir to Blackstone, Two Dollar Radio nabs a debut story collection, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Hodder Children’s Books, part of Hachette Children’s Group (HCG), has bought English language publishing rights to three DreamWorld licences: Noddy Toyland Detective, Dinotrux and How to Train Your Dragon. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Romance writer Mandy Baggot has signed a two-book deal with Ebury. Baggot is “thrilled” to be joining the publisher, which has acquired world all languages rights from her agent Kate Nash. Single for the Summer, publishing on 27th July, features sun, sea and romance against the backdrop of... Continue reading at The Bookseller
[ The Bookseller | 2017-02-07 00:00:00 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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Transworld is publishing Dare to Dream, a book by Izzy Judd, wife of McFly drummer Harry Judd, telling the personal story of the couple's difficult time trying for a baby and turning to IVF. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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Atria nabs a debut novel on the Israeli military draft, Acevedo brings a historical novel to Europa, a journalist’s book on truth under Trump goes to Prometheus Books, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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Oxford-based Christian publisher Lion Hudson has made almost two thirds of its staff redundant and submitted a notice of intent to appoint administrators. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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For the first time in the nearly 25-year history of the PW Bookstore of the Year Awards, a children’s only bookstore, Wild Rumpus in Minneapolis, was named one of five finalists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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The Women’s Prize for Fiction is seeking a new sponsor after Baileys, which has backed the prize for the past four years, decided not to renew its support in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-01-30 00:00:00 UTC ]
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Bluebird has announced six new acquisitions made up of three two-book deals with authors Signe Johansen, Angel Hart and Torey Hayden. Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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It will be up to publishers to make the case for how their teaching materials help institutions to meet the requirements of the Teaching Excellence Framework (TEF), and providing data evidence will be key, a panel discussion marking Academic Book Week heard. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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MCD/FSG nabs a debut thriller by a Yaddo fellow, Emily Bestler takes the second novel by Amy Poeppel, Reston brings a Vietnam War Memorial history to Arcade, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff
[ Stuff | 2017-01-27 00:00:00 UTC ]
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Coronet has acquired a book by Dave Grohl's mum, From Cradle to Stage, in which Virginia Hanlon Grohl speaks to the mothers of other "era-defining" musicians such as Amy Winehouse, Dr Dre and Adam Levine. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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On Wednesday, Gay became the latest author to protest Threshold Editions's controversial book deal with Milo Yiannopoulos, by pulling her own book, 'How to Be Heard,' from the publisher's TED Books imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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The book trade has generally welcomed Amazon’s new ebook offer, but questioned the five year cap for the new deal and raised concerns over whether it will hold in the UK in a post-Brexit world. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Connie Glynn, the YouTuber behind the ‘Noodlerella’ channel, has signed a three-book deal with Penguin Random House (PRH Children’s). Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Amazon has offered to drop the Most Favoured Nation clauses from its ebook contracts, following a European Commission investigation into the online retailer’s deals, it has been reported today. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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