Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
News tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

Other Publishing stories related to: ' Esports makes a deal with Nielsen to measure its audience '


Perry, Picoult and Mackintosh make WHS summer book club

Sarah Perry and Clare Mackintosh have joined the likes of Jodi Picoult and Robert Harris on this summer’s Richard and Judy Book Club list with W H Smith. Continue reading at The Bookseller

[ The Bookseller | 2017-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah perry #jodi picoult #clare mackintosh


39% off Exploring Raspberry Pi: Interfacing to the Real World with Embedded Linux, Paperback - Deal Alert

The Raspberry Pi's most famous feature is its adaptability. It can be used for thousands of electronic applications, and using the Linux OS expands the functionality even more. This book, Exploring Raspberry Pi, is the innovators guide to bringing Raspberry Pi to life. The book favors... Continue reading at PC World

[ PC World | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll learn #companion website #video tutorials #list price


Juno Dawson strikes multi-book deal with Hachette

Hachette Children’s Group has struck a multi-book deal with Juno Dawson following a "hotly-contested" auction. Continue reading at The Bookseller

[ The Bookseller | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #multi-book deal #juno dawson


Lesley Stahl Highlights an Author Who Always Makes Her Laugh

amazon.com It's fun to peruse New York Times chats with famous personalities about their favorite books, even more so when summer beach-reading season is just around the corner. A few weeks ago, for T magazine, actor Viggo Mortensen ran down some very heady choices. Now it is the turn of veteran... Continue reading at AdWeek

[ AdWeek | 2017-04-13 00:00:00 UTC ]
More news stories like this |


S&S signs two-book deal with Snow Lion illustrator Jones

Simon & Schuster Children’s Books (UK) has acquired a further two picture book titles from illustrator and "rising star" Richard Jones. Continue reading at The Bookseller

[ The Bookseller | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books uk #rising star


Five Ways Reading Fiction Makes You Better At Your Job

It’s no secret that successful people are readers. Reading helps you stay on top of new trends and learn techniques you can use in your career. Bill Gates and Warren Buffett each share their favorite books at the end of the year, and they’re filled with nonfiction titles. But what about... Continue reading at Fast Company

[ Fast Company | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate professor


Joe Biden and his wife strike world deal with Macmillan US

Former US vice president Joe Biden and his wife Jill have struck a publishing deal with Macmillan US.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joe biden #publishing deal


Macmillan Children's scoops fantasy trilogy in six-figure Bologna deal

Macmillan Children’s Books has secured fantasy trilogy Children of Blood and Bone by debut writer Tomi Adeyemi in a "hotly contested" six-figure auction. Continue reading at The Bookseller

[ The Bookseller | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #hotly contested #six-figure auction


Book Deals: Week of April 10, 2017

Tor nabs a self-published SF series, comedian/radio host Rickey Smiley lands at Gallery, FSG invests in a middle grade debut, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


Get a $20 Discount If You Buy 3 Echo Dots on Amazon, For A Limited Time - Deal Alert

Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, provide information, read the news, set alarms, read audiobooks from Audible, and more. In fact, new Alexa "skills" are being created all the time. Tell Alexa to start your usual order at... Continue reading at PC World

[ PC World | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #echo dot #voice-controlled device #play music #provide information #quietly published


Symons makes Parragon move

Former Penguin Random House group sales director Mike Symons has been appointed chief executive of Bath-based children’s publisher Parragon Books. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this |


HCCB and Vivendi strike six-year Paddington deal

HarperCollins Children’s Books (HCCB) has inked a six-year deal with French firm Vivendi for world publishing rights (including audiobook and ebook) to the Paddington brand. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children


Geras makes first acquisitions for Bookouture

Jenny Geras, who joined digital publisher Bookouture from Cornerstone in January this year, has made her first acquisitions: a new detective series by Victoria Jenkins and three psychological thrillers from SE Lynes. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jenny geras #detective series


IPA Issues Its ‘Global Book Fair Report 2017: ‘Propelling Rights Deals’

'In a sense, a book fair is a catalyst that propels rights deals towards completion,' reads the introduction to the IPA's new 2017 Global Book Fair Report. The post IPA Issues Its ‘Global Book Fair Report 2017: ‘Propelling Rights Deals’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


Adébáyọ, Thien and Grant make the Baileys Women's Prize shortlist

Nigerian debut novelist Ayọ̀bámi Adébáyọ̀̀ has been shortlisted for the £30,000 Baileys Women's Prize for Fiction for her work Stay With Me (Canongate), alongside Man Booker shortlistee Madeleine Thien and one previous winner of the prize, Linda Grant. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prize shortlist #baileys women #previous winner #linda grant


“I Call It Truthful Hyperbole”: The Most Popular Quotes From Trump’s “The Art of the Deal”

In 1987, Donald Trump published The Art of the Deal, a 402-page book outlining his worldview and strategies for making what he was known for at the time: deals. Looking back now, of course, we know that Trump might not be as good at deals (or business) as he touted in the book. Since its... Continue reading at Fast Company

[ Fast Company | 2017-04-04 00:00:00 UTC ]
More news stories like this |


Gillian McAllister signs two-book deal with Michael Joseph

Gillian McAllister, debut author of Everything but the Truth (Penguin), has signed a new two-book deal with Michael Joseph. Continue reading at The Bookseller

[ The Bookseller | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael joseph #gillian mcallister


The Making of 'The Twelve Lives of Samuel Hawley': Hannah Tinti Talks with Her Editor

Hannah Tinti talks to her editor, Noah Eaker, about the process of editing 'The Twelve Lives of Samuel Hawley,' her new novel (in part inspired by the 12 labors of Hercules) about a lifelong criminal vowing to give up a life of crime as his daughter hits adolescence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
More news stories like this |


Book Deals: Week of April 3, 2017

Threshold buys a conservative novelty book, Maggie Stiefvater’s new YA goes to Scholastic, Hachette invests in a millennial money guru, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #maggie stiefvater


Does Self-Publishing Make Sense for Scholarly Writers? Highlights From a Discussion

Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discussion appeared #scholarly publishing #recent panel