The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Bonnier Zaffre, part of Bonnier Publishing, has acquired two more novels from debut author Caz Frear, winner of its 'Richard and Judy Search for a Bestseller' competition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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From the Business Standard: Long asked-for by publishers, retailers, and readers, the first Hindi bestseller list is out from Nielsen and Dainik Jagran. The post Nielsen Book India and Dainik Jagran Introduce First Hindi Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Jumping on bandwagons is my least favorite activity. Don't force me to tell you all the must-see movies I've skipped ("Forrest Gump" is all you'll get out of me), the No. 1 best-sellers I've bypassed (I discovered the world of "Harry Potter" only after it became a play) or the platinum records... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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Little Island Press has sold US rights to David Hayden's Darker with the Lights On, in the first North American deal for the indie since it was founded in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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The wife of a former NFL star sells a football-themed romance to Berkeley, Scholastic nabs Ally Carter’s first YA standalone, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Bookouture has acquired a new novel from Louise Jensen, Kindle number one bestselling author of The Sister, The Gift, and the forthcoming The Surrogate. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Bestselling author Steven Waldman is bringing his new book on religion in America to HarperOne, FaithWords signs a parenting blogger’s debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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Cambridge University Press swiftly restores censored 'China Quarterly' articles. The UK's Unicorn announces a new series in Chinese contemporary art books. The post China Notes: Cambridge’s Censorship Turnaround; Unicorn’s China Art Book Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-22 00:00:00 UTC ]
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The forthcoming romantic comedy co-written by 'Rosie Project' author Graeme Simsion and his wife is nabbed for film by Fox Searchlight, while Pascal Pictures picks up the true tale of an Italian teenager who became an unexpected WWII hero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Its chief critic took a buy-out. It's consolidating like crazy. But the Gray Lady's books team is neither flailing nor failing. Here's what it is doing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-20 00:00:00 UTC ]
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Irish multiple award-wining writer Carmel Harrington has signed a new two-book deal with HarperFiction. Continue reading at The Bookseller
[ The Bookseller | 2017-08-19 00:00:00 UTC ]
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Sourcebooks buys a new Elizabeth Warren bio, Dresden Files author Jim Butcher sells a short story collection to Ace, Audible pays six figures for two audio-first romances, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Director Mark Tonderai has acquired the film rights to Jacaranda Books title The Book of Harlan by Bernice L. McFadden. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget
[ Engadget | 2017-08-15 00:00:00 UTC ]
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Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age
[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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Two Roads has acquired Two Steps Forward, a novel from husband-and-wife team Graeme Simsion, debut author of The Rosie Project (Penguin) and Anne Buist. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Rick Warren is back in the top 10 in Religion Nonfiction with his perennial favorite, ‘The Purpose Driven Life.’ Plus, James Patterson debuts on PW’s Religion Fiction Bestsellers list with the paperback edition of ‘Woman of God.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man... Continue reading at Advertising Age
[ Advertising Age | 2017-08-08 00:00:00 UTC ]
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Among the books just snatched up in Hollywood are a nonfiction title by CNN anchor Jake Tapper, a not-yet-published book about the unheralded female rock stars of Silicon Valley, and a Spiegel & Grau-published novel about a woman who goes missing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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