Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
News tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

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Industry Notes: Italy’s PubCoder 3 Is in Beta; HarperCollins Children’s Is in Deal With Wattpad

Italy's PubCoder announces a beta edition of its third iteration, while HarperCollins Children's Books looks to Canada's Wattpad for new content and talent. The post Industry Notes: Italy’s PubCoder 3 Is in Beta; HarperCollins Children’s Is in Deal With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wattpad appeared #harpercollins children


Book Deals: Week of July 31, 2017

Delacorte nabs a YA debut for six figures; a Bloomsbury staffer sells her first book to Soho Teen; George Pelecanos re-ups with Little, Brown; and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #delacorte nabs #ya debut


Solomon calls for changes to special sales deals

The Society of Authors chief executive Nicola Solomon has called on publishers to adhere to a seven-step plan to ensure that special sales or “ultra-high” discounted sales do not damage authors’ overall earnings or the market for full-price sales. Continue reading at The Bookseller

[ The Bookseller | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seven-step plan #special sales #damage authors


Roy, Barry and Smith make Man Booker longlist

Novels by Arundhati Roy, George Saunders, Sebastian Barry and Zadie Smith have been longlisted for the £50,000 Man Booker Prize 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arundhati roy #george saunders


Religion Deals Report: July 2017

ABC News correspondent Linsey Davis is bringing her first book to Zonderkidz, Sounds True nabbed a book by former death row inmate turned magician Damien Echols, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-26 00:00:00 UTC ]
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Book to Film Deals, Week of July 24, 2017

Toni Collette's production company nabs a suspense novel; Maggie Stiefvater's Raven Cycle is optioned for a TV show on Syfy; 20th Century Fox buys a thriller by Michelle Richmond; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film deals #maggie stiefvater #raven cycle #tv show


Best of the week: Amazon makes push for video publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #video platform #give publishers


Book Deals: Week of July 24, 2017

Louise Penny re-ups with Minotaur, Kensington nabs a Zsa Zsa Gabor bio, Haymarket scores a Super Bowl champ, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Scribe UK signs trio of 'key' deals

Scribe UK has acquired three new titles from its existing authors Marina Benjamin, Jeremy Gavron and Tommy Wieringa. Continue reading at The Bookseller

[ The Bookseller | 2017-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scribe uk


Bryce Harper brings more than passion to the game; making baseball fun is beyond a slogan

There was no greater story line at the All-Star game than the rush to anoint Aaron Judge as the so-called face of baseball, replacing Mike Trout. Judge is Paul Bunyan in cleats, he hits baseballs to the moon, and he plays for the New York Yankees. Judge also is polite and respectful — just like... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york yankees


Book Deals: Week of July 17, 2017

Viking nabs a middle grade debut at auction, TarcherPerigee signs a coparenting book for six figures, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #viking nabs


Dave Eggers strikes new deal with Scholastic

Scholastic is publishing a middle-grade novel about "a warren of kid-sized tunnels under a town". Continue reading at The Bookseller

[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson


Library supply deals worth millions awarded

Accreditations for significant library supply contracts worth millions of pounds have been awarded, with Blackwell’s, Dawson and the JS Group among the winners. Continue reading at The Bookseller

[ The Bookseller | 2017-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #js group


Polarising right-wing writer sues over cancelled Simon and Shuster book deal

Polarising right-wing writer Milo Yiannopoulos filed a $10 million lawsuit against a New York publishing company on Friday over a cancelled book deal. Continue reading at Stuff

[ Stuff | 2017-07-11 00:00:00 UTC ]
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Book to Film Deals, Week of July 10, 2017

What are the books that have just been optioned for TV and film? In this, our first of a new bi-weekly column, deals close for a memoir by Patricia Lockwood and a nonfiction book about a group of men who broke the color barrier in corporate America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film deals #nonfiction book #color barrier


Book Deals: Week of July 10, 2017

Lake Union re-ups Kerry Lonsdale, Sherrilyn Kenyon signs a double with Tor, Simon Sebag Montefiore sells a novel to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Scribner signs trio of 'vibrant' non-fiction deals

Scribner has bought a trio of non-fiction titles including a playwright’s autobiography, the memoir of a young beekeeper and a journey into the properties if ice. Continue reading at The Bookseller

[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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Sphere wins auction for 'haunting' crime debut in six-figure deal

Sphere has won an auction for debut thriller writer Vanessa Savage in a six-figure deal for two books. Continue reading at The Bookseller

[ The Bookseller | 2017-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime debut #six-figure deal


Mackintosh and de Waal make inaugural Glass Bell Award longlist

Kit de Waal, Clare Mackintosh and C E Morgan are some of the authors competing on the longlist for the inaugural £2,000 Goldsboro Books Glass Bell Award, which celebrates contemporary fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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