The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Pulitzer-winning poet Tracy K. Smith sells a new collection, a Johns Hopkins prof strikes a deal with Bloomsbury, Gina Apostol sells her latest novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Today was day one of Google I/O and there was no shortage of news. To name a few, the search giant is bringing its assistant to iPhone, Smart Reply to Gmail on mobile, and voice-calling to Google Home. These things should be very interesting to both consumers and technology enthusiasts. With I/O... Continue reading at Betanews
[ Betanews | 2017-05-18 00:00:00 UTC ]
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A precocious young Irish writer whose début was at the heart of a seven-way auction has produced a novel that belies its creator’s years, reckons Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Bookouture is publishing three more Katie Fforde novels in the US: A Vintage Wedding, A French Affair and A Secret Garden. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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We tried our hand at the high-end burger joint's quintessential offering, included the new cookbook, 'Shake Shack: Recipes & Stories,' which hit shelves May 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-16 00:00:00 UTC ]
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Kristina McMorris lands six figures at Sourcebooks, M.O. Walsh sells his sophomore novel, Flatiron buys an SF take on the Bard, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Pan Macmillan has bought six more books from thriller writer David Baldacci as the publisher bids to build the author's sales in the UK and internationally. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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The London Evening Standard has claimed that Penguin Random House UK is “eyeing plush new offices in Nine Elms” in the Southbank regeneration area in London SW8. Continue reading at The Bookseller
[ The Bookseller | 2017-05-06 00:00:00 UTC ]
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Amazon's offer to remove its controversial "Most Favoured Nation" (MFN) clauses from its ebook contracts has been accepted and made legally binding by the European Commission. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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Champion jockey Declan Murphy wasn’t expected to survive a horrific riding accident in 1994 - let alone live to tell the tale, in conjunction with writer Ami Rao. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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HQ is to publish BOSH! The Cookbook by Sheffield school friends Henry Firth and Ian Theasby in a "major" six-figure deal following a "hotly-contested" eight-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Conservative MP Philip Davies complained to the Equality and Human Rights Commission (EHRC) that the Jhalak Prize unlawfully discriminated against white people, it has emerged. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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On each page of A Universe Explodes by Tea Uglow, owners are required to add one word and remove two – which amounts to an odd reading experienceIt opens with a woman reaching up for a cereal bowl and closes with a new beginning – or at least it does for the moment. By the time you get to read... Continue reading at The Guardian
[ The Guardian | 2017-04-28 00:00:00 UTC ]
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HarperCollins has pre-empted a two book deal for Possession, a psychological thriller by J L Butler, for six figures. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Houghton Mifflin Harcourt ramped up its cost cutting initiatives yesterday, laying off approximately 20 people in its trade division. The company would not comment on the number of job cuts, but admitted that "organizational changes" had been made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
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At the Book Industry Study Group's Making Information Pay conference NPD BookScan revealed that in 2016 hardcovers outsold ebooks for the first time in five years, while audiobooks now account for $1.77 billion in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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Pearson will make 50 textbooks available for rent this fall in a deal signed with the National Association of College Stores subsidiary, indiCo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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