Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
News tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

Other Publishing stories related to: ' Esports makes a deal with Nielsen to measure its audience '


Does Self-Publishing Make Sense for Scholarly Writers? Highlights From a Discussion

Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discussion appeared #scholarly publishing #recent panel


Joanna Cannon vows to keep working in NHS after £300,000 book deal

Novelist who began writing to relieve the stress of her psychiatry job says literary success will not stop her listening to ‘real voices’ in hospitalA bestselling debut novelist who wrote her book in a hospital car park as stress release from her job as a psychiatrist is to return to the NHS.... Continue reading at The Guardian

[ The Guardian | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #began writing #literary success #joanna cannon #health service


Publishers develop security measures with counter-terrorism police

Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terrorist attack


Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices

Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixed prices #polish publishers


Book Deals: Week of March 27, 2017

One of the Clinton 12 sells a middle grade nonfiction book, bestseller Alex Kershaw sells a D-Day book to Caliber, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


'Historic' deal will see Shanghai maths books sold into UK schools

Collins Learning has signed a first-of-its-kind deal to translate an influential Shanghai maths learning series – the first time the publisher has imported a book for use in schools this way. Continue reading at The Bookseller

[ The Bookseller | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk schools #collins learning


How celebrity deals are shutting children's authors out of their own trade

As Frank Lampard, George Galloway and Cara Delevingne land big-money book deals, established writers look on from the fringes – or turn away altogether Another day, another celebrity announces they are to “pen” a children’s book. Already this week, Jamie Lee Curtis has announced a... Continue reading at The Guardian

[ The Guardian | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspirational women #burgeoning market #past month #danny baker #fearne cotton #jk rowling


Religion Book Deals: March 2017

HarperOne takes rights to multiple books by bestselling author Fr. James Martin, Paraclete signs its first fiction title in over a decade, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple books #james martin #fiction title


Book Deals: Week of March 20, 2017

Tor Teen buys a YA trilogy, B&N Discover winner Abby Geni sells her sophomore novel, a Grammy-winning children’s musician closes on his first picture book, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #ya trilogy #picture book


Riddell, Peet and Rosoff make Carnegie and Kate Greenaway shortlists

Children’s Laureate Chris Riddell is in the running to win a record-breaking fourth CILIP Kate Greenaway Medal after being shortlisted for this year’s prize, while Mal Peet’s final novel has been shortlisted for the CILIP Carnegie Medal. Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mal peet


Cape secures Jarvis Cocker book in midnight deal

In a deal closed just before midnight on the second day of London Book Fair, Jonathan Cape has secured UK and Commonwealth rights to This is a Song by former Pulp frontman Jarvis Cocker. Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan cape


Sphere makes killing from Mitford Murders pre-empts

Rights to Jessica Fellowes’ debut novel The Mitford Murders (Sphere), the first in a new series of the same name, have sold in four pre-empts across Europe. Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
More news stories like this |


Legend looks to double up after quintet of deals

Legend Press hopes to double its list by 2018, and commissioning editor Lauren Parsons has been on an buying spree. Continue reading at The Bookseller

[ The Bookseller | 2017-03-16 00:00:00 UTC ]
More news stories like this |


Quercus makes Wise move for joint memoir

Quercus has signed Not That Kind of Love by actor Greg Wise and his late sister Clare. Continue reading at The Bookseller

[ The Bookseller | 2017-03-16 00:00:00 UTC ]
More news stories like this |


Hot Property Shriver seals six-figure HC deal

HarperCollins has signed a six-figure deal with Lionel Shriver for world English-language rights to Property. Continue reading at The Bookseller

[ The Bookseller | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #lionel shriver


Bonnier’s Auschwitz ink tale makes its mark

Publishers across Europe have pre-empted translation rights to The Tattooist of Auschwitz by Heather Morris from Bonnier Zafffre, which has world rights. Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world rights


Amazon Discounts its Fire Tablet Bundle an Additional $27.98 With This Code - Deal Alert

Through this Saturday, sink the 16GB Fire Tablet bundle's already discounted price to just $59.99 using the code FIREBUNDLE at checkout -- a significant deal considering its typical $107.97 value. The bundle includes the latest 16GB Fire 7" Tablet with special offers ($69.99), Amazon cover... Continue reading at PC World

[ PC World | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enjoy millions #discounted price #bundle includes #tv shows #kindle ebooks


Thriller-seekers strike big deals

The popularity of psychological thrillers shows little sign of abating, with commissioning editors at the London Book Fair signing up many such titles. Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commissioning editors


Ex-MI5 man Marcus inks cross-genre deal for trio

Pan Mac is to publish new non-fiction and two novels from former MI5 officer Tom Marcus, after acquiring world rights from Luigi Bonomi at LBA Books. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #luigi bonomi #lba books


Wisdom signs six-figure S J Parris deal

Stephanie Merritt, author of historical crime fiction under the pseudonym S J Parris, has signed a six-figure, two-book deal for UK and Commonwealth rights (excluding Canada) with HarperCollins crime and thriller publisher Julia Wisdom. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins crime