The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Amanda Prowse is to return to Head of Zeus (HoZ) in a three-book deal, following a brief stint with Amazon Publishing imprint Lake Union Publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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Pan Macmillan is making its ebooks available to UK schools through digital education provider RM Books. The partnership means ebooks by authors such as Chris Riddell, Eva Ibbotson and Andy Griffiths, and the poet Brian Moses will be accessible to be read on the platform, aling with a selection... Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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Kids these days apparently want to read books that reflect their lives. So following that whole supply-and-demand thing we all learned in Economics 101, Kirkus is giving the people what they want. They’ve just launched Kirkus Collections, which brings together Young Adult and children’s lit... Continue reading at Fast Company
[ Fast Company | 2017-09-13 00:00:00 UTC ]
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Books being optioned this week include a Dracula prequel, a novel about Japanese internment camps and a lauded backlist title about an English professor at the University of Missouri. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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Pan Macmillan imprint Bluebird has struck a two-book deal with food expert Annabel Karmel. Continue reading at The Bookseller
[ The Bookseller | 2017-09-09 00:00:00 UTC ]
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Putnam buys a French bestseller, Roaring Book revamps an Eleanor Roosevelt picture book, Karen Robards lands a seven-figure advance, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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The successful combination of baking and crime meansa the list of dessert-themed cozy mystery book series now in the baker’s dozens. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-09-06 00:00:00 UTC ]
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Titan Books has acquired four new titles by American fantasy author V.E. Schwab in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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This summer, Javelin Literary Agency’s clients have included sought-after Beltway figures like James Comey and Tucker Carlson. So who's next? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Putnam splashes the cash for an authorized Dracula sequel, Renée Watson inks a five-book agreement with Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Bonnier Zaffre, part of Bonnier Publishing, has acquired two more novels from debut author Caz Frear, winner of its 'Richard and Judy Search for a Bestseller' competition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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From the Business Standard: Long asked-for by publishers, retailers, and readers, the first Hindi bestseller list is out from Nielsen and Dainik Jagran. The post Nielsen Book India and Dainik Jagran Introduce First Hindi Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Little Island Press has sold US rights to David Hayden's Darker with the Lights On, in the first North American deal for the indie since it was founded in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Jumping on bandwagons is my least favorite activity. Don't force me to tell you all the must-see movies I've skipped ("Forrest Gump" is all you'll get out of me), the No. 1 best-sellers I've bypassed (I discovered the world of "Harry Potter" only after it became a play) or the platinum records... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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The wife of a former NFL star sells a football-themed romance to Berkeley, Scholastic nabs Ally Carter’s first YA standalone, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Bookouture has acquired a new novel from Louise Jensen, Kindle number one bestselling author of The Sister, The Gift, and the forthcoming The Surrogate. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Bestselling author Steven Waldman is bringing his new book on religion in America to HarperOne, FaithWords signs a parenting blogger’s debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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The forthcoming romantic comedy co-written by 'Rosie Project' author Graeme Simsion and his wife is nabbed for film by Fox Searchlight, while Pascal Pictures picks up the true tale of an Italian teenager who became an unexpected WWII hero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Cambridge University Press swiftly restores censored 'China Quarterly' articles. The UK's Unicorn announces a new series in Chinese contemporary art books. The post China Notes: Cambridge’s Censorship Turnaround; Unicorn’s China Art Book Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-22 00:00:00 UTC ]
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