The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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37 Ink invests in an Instagram poet, J.R. Ward closes a six-book agreement, Berkley buys Brit Jo Jakeman’s debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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Linda Lomelino, author of 'Lomelino’s Pies,' offers tips on how to craft the ultimate pie this holiday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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Michael Eric Dyson re-ups at SMP, Adam Bellow acquires his first novel, T. Jefferson Parker extends the run of his Roland Ford series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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Zondervan takes a biography of country music superstar Dolly Parton and her Christian faith, Sara Hagerty moves to FaithWords, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Orion author Liz Fenwick is moving to HQ, HarperCollins, in a six-figure, three-book deal. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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A new program for classrooms: The UK's Make Our Book is free to schools and is 'properly magical' for students, says its creator Emma Barnes. The post The UK’s Make Our Book: An Internationally Available School-Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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Lena Dunham options a YA book; Hulu nabs Ralph Ellison's 1952 National Book Award-winner, 'Invisible Man,' for TV; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-07 00:00:00 UTC ]
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HarperFiction publicity director Ann Bissell has made her first acquisition in her newly expanded role commissioning for Borough Press. Continue reading at The Bookseller
[ The Bookseller | 2017-11-06 00:00:00 UTC ]
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We asked librarians and exhibitors heading to this year's American Association of School Librarians National Conference, which runs November 9–11 in Phoenix, what they plan to accomplish at the show and why they find it valuable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Sarah Pinborough re-ups with William Morrow, Scribner buys a nonfiction title about a hospital in Houston, and Little, Brown picks up a book by fitness guru Jillian Michaels for Tracy Behar’s new imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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In an unusual move, the American subsidiary of British television production company ITV Studios, ITV America, has signed an exclusive overall deal with literary manager and producer Sharlene Martin and the Martin Literary & Media Management. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
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New Plymouth libraries have gone ultra high tech with a new $385,000 system to automate the borrowing and returning of books. Continue reading at Stuff
[ Stuff | 2017-11-01 00:00:00 UTC ]
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Estelle Laure sells a new YA novel, HarperWave publisher Karen Rinaldi turns author, FSG buys Hafsah Faizal’s debut YA, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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David Shelley, c.e.o. designate of Hachette UK, has been named on a list of leading LGBT+ executives compiled by professional membership organisation OUTstanding and published in the FT. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Colin Kaepernick, the former San Francisco 49ers quarterback who inspired a nationwide protest movement against racism, has a million-dollar book deal from Random House imprint One World, according to the New York Post's Page Six. Random House did not immediately respond to a request for comment... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-25 00:00:00 UTC ]
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FaithWords inks a deal with Christian pop singer Julianna Zobrist, Fortress lands the follow-up to theologian Jacqueline Bussie’s ‘Outlaw Christian,’ and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-25 00:00:00 UTC ]
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DK COO Shaun Hodgkinson has announced changes to the leadership structure of the North American branch, including a number of layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
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