Netflix Makes First Acquisition With Comic-Book Publisher

Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man Logan," for an undisclosed amount, the company said Monday in a statement.Netflix and Millarworld founder Mark Millar will jointly produce films, series and children's shows based on comic-book characters for the streaming service, while the publisher will also continue to make comics under the Netflix label. Millar, who runs the company with his wife, Lucy, previously developed comics for Walt Disney Co.'s Marvel that inspired the first "Avengers" film, "Captain America: Civil War," and "Logan," the statement said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-08 00:00:00 UTC ]
News tagged with: #civil war #captain america #walt disney #streaming service #undisclosed amount

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