#consumer research

Publishing news tagged with #consumer research

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Turning Billboards Into Beer Coolers: Behind Coors Light's New Environmental Push

By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer research #moving forward #fresh approach

Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'