Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
News tagged with: #reading appeared #nielsen book #post nielsen #consumer research

Other Publishing stories related to: 'Nielsen on Consumers: More Boys May Be Reading'


Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #nielsen book #post nielsen #consumer research


Should boys read boys?

Is it really true that boys want to read books about boys, written by men? Or is this narcissism and sexism of the saddest, most damaging kind? Night School author CJ Daugherty makes the case that books should be gender free. What do you think? Join the discussion on Twitter @GdnChildrensBks, on... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young adults #public profiles #twitter @gdnchildrensbks


Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with: #young audience #nielsen book #audiobook


THE NICKEL BOYS Book Club Questions and Reading Guide

Check out our THE NICKEL BOYS book club questions and discussion summary to help you prepare for your next book club discussion. Continue reading at Book Riot

[ Book Riot | 2020-05-11 10:35:51 UTC ]
More news stories like this | News stories tagged with: #reading guide #book club


Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen


A summer reading list for fans of ‘To All the Boys I’ve Loved Before’

The latest YA rom-coms include and affirm a broader range of experiences than ever before. Continue reading at The Washington Post

[ The Washington Post | 2019-07-23 16:05:15 UTC ]
More news stories like this | News stories tagged with: #ve loved #broader range


BookExpo's Librarians' Lounge 2019: Learn More about Move Books’ Efforts to Get Boys Reading

On Thursday, May 30, from 9:00-9:30 a.m. join Move Books in the Librarians' Lounge (booth 557) to learn about the books that will hook boys on reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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At Copenhagen’s Literary Festival Kbh Reads, Consumers See and Hear Editors at Work

Taking audiences behind the scenes of the editorial process, publishing house editors at the recent Kbh Reads festival showed how they handle their work—and an author's. The post At Copenhagen’s Literary Festival Kbh Reads, Consumers See and Hear Editors at Work appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work appeared #editorial process


‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks

#1000BlackGirlBooks is a project headed by an 11-year-old in Philadelphia who wants to promote diversity in children's books. The post ‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sick #white boys #promote diversity


Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


Blaming gender for boys' reading habits "absurd"

Publishing industry figures have dismissed claims by children's authors that too many female... Continue reading at The Bookseller

[ The Bookseller | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #dismissed claims


Boys benefit from Read for My School

The free online library created for the Read for My School made children "excited" to... Continue reading at The Bookseller

[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Turning Tide: As E-reading Catches On, Boys Gain on Girls

More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study


Boys' reading 'a worry in 75% of schools'

A report into boys’ reading has found that three out of four UK schools are worried about... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk schools


De Los | Reads: 9 books to read during the holidays by Latinx authors

If you want inspiration for the new year, the nonfiction section has a self-care title that promises a meditative reading and a graphic novel about the Latinx leaders who changed the history of the U.S. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-13 18:42:26 UTC ]
More news stories like this | News stories tagged with: #latinx authors #graphic novel


Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #measurement company #working hard #nielsen


‘Didn’t read it, will not read it’: Harry and Meghan of little interest to Montecito neighbours

The world’s fastest-selling memoir is merely an episode in a soap opera in the Sussexes’ adopted Californian hometownOn the day Prince Harry’s controversial, headline-grabbing memoir Spare officially became the fastest-selling non-fiction book in history, the bookstore in his adoptive hometown... Continue reading at The Guardian

[ The Guardian | 2023-01-21 14:25:09 UTC ]
More news stories like this | News stories tagged with: #soap opera #santa barbara #bookstore #non-fiction book #memoir


Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen


New Right to Read Bill Expands School Library Access, Students’ Rights to Read

The Right to Read Act was introduced in Congress October 6. Here's what it is and how it could impact libraries and book bans nationwide. Continue reading at Book Riot

[ Book Riot | 2022-10-10 14:39:31 UTC ]
More news stories like this | News stories tagged with: #read act #libraries