The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Adrienne Sharp sells her latest to Ecco, Tor Teen preempts a debut fantasy series, Monica McCarty gets six figures from Berkley, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Len Vlahos, a former president of the American Booksellers Association (ABA), has a UK publishing deal for his next children’s book, Life in a Fishbowl. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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Barnes & Noble announced for the second time in two years that it will close its Bronx location. But local officials have gotten the chain, which provides the borough's only bookstore, to commit to reopening a store in the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Wicked scribe Gregory Maguire sells a new novel, an Esquire editor moves her memoir, Matisyahu takes his life story to Da Capo, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Twentieth Century Fox has signed the film rights to Jessica Townsend’s Nevermoor, a children’s manuscript that was subject to an eight-publisher auction at the Frankfurt Book Fair last month. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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Literary agent Peter Cox on the story behind a spooky Halloween video for Michelle Paver's Thin Air. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Reform of the migration system to enable easy access to critical skills and talent from both EU and non–EU countries is a key recommendation of a new report on Brexit from the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Bloomsbury lands a bin Laden book, Blood Journals series author Tessa Gratton sells a standalone YA, Dawn Davis nabs one by a Tony winner, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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She's a USA Today bestselling author who sells up to 300 books a day and has droves of fans in America â but you won't find Kiwi Leeanna Morgan's name in New Zealand's literary annals. Continue reading at Stuff
[ Stuff | 2016-10-27 00:00:00 UTC ]
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Egmont has signed a three-book children’s fiction deal with TV presenter and former Pussycat Doll Kimberly Wyatt. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Todd Burpo moves from Thomas Nelson to FaithWords with his follow-up to ‘Heaven is For Real,’ Katie Davis Majors lands at Multnomah, Eerdmans nabs a PBS documentary tie-in, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
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POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Shares of AT&T Inc. and Time Warner Inc. were down Monday as investors didn’t appear thrilled by the proposed mega-merger announced over the weekend. In response to the $84.5-billion deal, Moody’s Investor Service said Monday it had placed AT&T’s credit rating on review for a possible... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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Sourcebooks has signed with Baker & Taylor, Melia Publishing Services, Copia and Vearsa to distribute its print and digital books in overseas markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
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Hunt Valley-based Diamond Comic Distributors has signed a multi-year deal to distribute comics and graphic novels published by Benitez Productions, including its flagship "Lady Mechanika" titles, Diamond announced Friday. Under the agreement, Diamond will be exclusive Benitez distributor to comic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-10-22 00:00:00 UTC ]
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