The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Paul Beatty, Deborah Levy, Graeme Macrae Burnet, Ottessa Moshfegh, David Szalay, and Madeleine Thien have been named to the shortlist for the 2016 Man Booker Prize for Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
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Absolute Radio's breakfast show host Christian O’Connell has signed a deal with HarperCollins Children’s Books for his "fantastic" debut Radio Boy. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Lisa McInerney's Baileys Women's Prize for Fiction-winning debut, The Glorious Heresies, has been optioned for TV in a deal with boutique TV production company Fifty Fathoms. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Nick Cannon, director and star of the forthcoming film King of the Dancehall, sells a tie-in novel to St. Martin’s; Bloomsbury USA picks up two titles from a former Booker finalist; and Berkley’s Kerry Donovan signs two two-book deals for six figures each in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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The international news magazine Newsweek—which publishes in six languages—will host several events and exhibit at the Frankfurt Book Fair in October. The post Newsweek Makes Its Frankfurt Book Fair Debut in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-07 00:00:00 UTC ]
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Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times
[ The New York Times | 2016-09-05 00:00:00 UTC ]
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Katherine Tegen Welcomes Cole’s ‘Daughter’; Klam Offers Her ‘Sisters’ to Riverhead; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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From 'the push and pull' of screen time to millennial parents, Nielsen's children's books summit promises to interweave data and discussion. The post Nielsen Children’s Book Summit Preview: Conversation Over Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Viking Children’s nabs the latest by Sarah Dessen; Megan Miranda sells an adult psychological thriller for six figures; Robert Repino closes on the follow-up to Mort(e), his celebrated SF novel; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Catalyst Global Media has optioned the film and TV rights to Cuckoo Song by YA author Frances Hardinge. Continue reading at The Bookseller
[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
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'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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Penguin Press is to publish the first solo book from Henry Eliot, the editor-at-large of Penguin Classics and co-author of Curiocity (Particular Books). Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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The ability to read is something many of us take for granted. At a young age, you probably had tons of books in your homes and schools, enabling you to learn to both read and write. Believe it or not, not everyone has access to books. Isn't that sad? Luckily, Amazon is looking to change this.... Continue reading at Betanews
[ Betanews | 2016-08-24 00:00:00 UTC ]
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HQ has signed a three-book deal with author Sarah Morgan to continue her From Manhattan with Love series. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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Eerdmans nabbed a book on Bob Dylan and spiritual writer Thomas Merton, Whitaker House bought the story of a man kidnapped by a cult, plus much more in August’s notable religion book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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Tinder Press has acquired a story collection and debut novel from Lesley Nneka Arimah, winner of the 2015 Commonwealth Short Story Prize for Africa. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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In the UK, Nielsen's ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer. The post International Industry Notes: Shopping at Nielsen, Wiley’s Purchase appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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