#platform giants

Publishing news tagged with #platform giants

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Like it or not, publishers are stuck with the platform giants

Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform giants

Facebook, Google, consolidation: What drove media deals in 2016

Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at 'Digiday'

[ Digiday | 2016-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #digital dollars #platform giants #time warner

Year in Preview: 2017 will be the year that platforms pay up

Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale... Continue reading at 'Digiday'