Facebook on Wednesday said that it has discovered more measurement problems that could have given marketers the wrong picture of their performance with consumers on the platform.The social network, which revealed last month that it had been overstating the average time people spent with videos, said in a new blog post that it had given marketers and publishers faulty numbers in a few other spots, inflating how many people visited their Pages and how long they spent reading Instant Articles.Facebook said none of its findings affected paid advertisement metrics. Still, publishers and brands rely on numbers from Facebook to understand their audience and how to plan content strategies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]