Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads

Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]

Other news stories related to: "Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads"

Amazon launches Amazon Video Direct

Amazon has launched a new self-service video uploading platform called Amazon Video Direct. Continue reading at The Bookseller

[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #javascript tags #general manager #scott cunningham

The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #facebook accounts #ad blockers #user data

This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #music-streaming services #digital downloads #biggest problem #marketing efforts #raised $2 #tech startup #longer videos #watch videos

Amazon VP On Amazon's New Bookstore: 'We Have No Idea What's Going to Happen'

Amazon Books vice president Jennifer Cast discusses Amazon's strategy for its first physical bookstore, where a mix of data and user reviews decides the inventory. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical bookstore

How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad experience #digital experience #advertising industry #european publishers #huge boost #ad blockers

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry&rsquo;s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blocking #native ads #publishers worry

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high quality #digital arm #todd haskell #sponsored articles

Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry observers #premium publishers #ad blocking #high-impact ads

Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pre-roll ads #banner ads #good amount #growing challenge #rapid rise #existential threat

Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sports illustrated #iconic titles #business side #hearst tower #week tonight

When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native ads #facebook appeared

Amazon rebrands Cloud Player with launch of Amazon Music 3 for mobile and desktop

Amazon has refreshed its entire collection of cloud music apps with the releases of Amazon Music for Windows 3.0, Amazon Music for Mac 3.0, Amazon Music for iPad and iPhone 3.0 and Amazon Music for Android 3.0. All four platforms share similar updates, and accompany Amazon’s foray into music... Continue reading at Betanews

[ Betanews | 2014-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #music streaming

Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video service #publishing platform #$736 million

Early Black Friday Deals on Amazon Devices, Even Kindles (2024)

Black Friday deals on Amazon devices have started early. Even the brand-new Kindle lineup is on sale. Continue reading at Wired

[ Wired | 2024-11-22 22:14:23 UTC ]
More news stories like this | All news stories tagged with: #kindle #kindle lineup #amazon devices

Amazon Music Unlimited Adds Audiobook Benefit to Compete with Spotify

Amazon moves to shore up Audible against Spotify's audiobook success, plus a power ranking of the books of 1994, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-20 16:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #power ranking #amazon moves

Amazon Music Adds Monthly Audible Title Access to Subscription Service

As of today, subscribers to Amazon Music Unlimited in the U.S., UK, and Canada can now listen to one audiobook per month from Audible's catalog for free. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #subscription service

Amazon Fire HD 8 (2024) review: A cheap tablet hampered by outdated software

The latest Amazon Fire HD 8, updated last month and starting at $100, is a modest refresh, offering more RAM, a nominally upgraded camera and some new AI features. The general sales pitch, however, remains the same: You get a just-competent tablet for the essentials at a dirt-cheap (and... Continue reading at Engadget

[ Engadget | 2024-11-15 14:19:25 UTC ]
More news stories like this | All news stories tagged with: #kindle #fire tablets

The best Black Friday 2024 deals: Sales from Amazon, Best Buy, Apple, Anker and others

November is in full swing, which means Black Friday is right around the corner. But the days in which you had to wait for Black Friday proper to get good deals have long been behind us. The holiday shopping season is effectively the entire month of November now, with early Black Friday deals... Continue reading at Engadget

[ Engadget | 2024-11-14 17:34:34 UTC ]
More news stories like this | All news stories tagged with: #audiobook #kindle #— double #slashing prices #black friday #cross things #cyber monday #tech space #end immediately