Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-05 00:00:00 UTC ]
News tagged with: #programmatic advertising #brand safety

Other Publishing stories related to: 'Axel Springer pushes for transparency in its programmatic advertising'

cOAlition S accuses Springer Nature of ‘stalling progress’

Research funder consortium cOAlition S has accused publisher Springer Nature of “a tactic to stall progress”, in a robust response to the publisher’s open letter on transformative journals, sent earlier today. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 23:05:01 UTC ]
More news stories like this | News stories tagged with: #transformative journals #earlier today #springer nature

Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media

The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS

With clients in 30 nations and operational centers in eight, SPi Global says it's looking to close its acquisition of Springer Nature's SPS by year's end. The post The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-03 06:48:21 UTC ]
More news stories like this | News stories tagged with: #springer nature

Springer Nature sells publishing services division SPS

Springer Nature is selling its publishing services enterprise SPS to content technology and solutions business SPi Global, in a deal expected to conclude by the end of the year. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 21:47:54 UTC ]
More news stories like this | News stories tagged with: #deal expected #springer nature #publishing services

Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with: #charging people #magnolia journal #specific brand #audited media #subscriber base #significant growth #majority stake

Parliamentary Book Awards 2019 pushed back to 2020

The Parliamentary Book Awards 2019 have been pushed back to February 2020, due to the general election. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 02:00:14 UTC ]
More news stories like this | News stories tagged with: #pushed back #general election

CILIP pushes for library support in election campaign

CILIP, the Chartered Institute of Library and Information Professionals, is leading a campaign calling for politicians to make local libraries a big election issue. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 17:51:40 UTC ]
More news stories like this | News stories tagged with: #library support #chartered institute #information professionals #campaign calling #libraries

AT&T makes changes in response to activist investor push

AT&T will review its portfolio for assets it can sell off, pay down debt related to its Time Warner acquisition and add 2 board members as part of a plan to boost results Continue reading at ABC News

[ ABC News | 2019-10-28 15:17:23 UTC ]
More news stories like this | News stories tagged with: #time warner

How pushing the boundaries of political speech can reshape society

Andrew Marantz explores the disturbing implications of online far-right extremism. Continue reading at The Washington Post

[ The Washington Post | 2019-10-25 13:18:59 UTC ]
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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Spectrum investing $1.7M in NKY facility ahead of push to hire 300

Telecommunications giant Spectrum Inc. is investing nearly $2 million in a Northern Kentucky facility ahead of a push to hire on 300 more workers. Spectrum, born from the acquisition of Time Warner Cable by Charter Communications (Nasdaq: CHTR), is investing $1.7 million in upgrades to its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-11 16:16:40 UTC ]
More news stories like this | News stories tagged with: #$2 million #time warner

What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

Welbeck Publishing primed for fiction push

After the buyout of Carlton Books, Mark Smith and Marcus Leaver will look to fiction to build on the publisher’s non-fiction base. Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 02:23:42 UTC ]
More news stories like this | News stories tagged with: #carlton books #mark smith #marcus leaver

Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #revenue streams #hearst

Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #print circulation #hearst

The White House wages war on transparency: impeachment edition

Yesterday, at 12:30am, Gordon Sondland—the US ambassador to the European Union who has emerged as a key character in the ongoing Trump/Ukraine scandal—received a voicemail from an administration official telling him not to appear at a House hearing scheduled for yesterday morning. Sondland duly... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-10-09 12:04:38 UTC ]
More news stories like this | News stories tagged with: #daily beast #cbs news #streaming service #jeffrey katzenberg #younger audience #independent publishing

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp