Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-05 00:00:00 UTC ]
News tagged with: #programmatic advertising #brand safety

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San Diego’s Laotian community pushes for a place in California history books

Members of San Diego’s Laotian community have launched a statewide movement to get their history added to California textbooks. Lao Advocacy Organization San Diego, or LaoSD, formed last fall after then-Gov. Jerry Brown signed a bill that added lessons on the Vietnamese American refugee... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san diego

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Trends, predictions and pitfalls: What we can learn from digital payment transparency

In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at Digiday

[ Digiday | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post trends #big push #ad fraud #brand safety

Springer Nature says Plan S stance on hybrid journals 'unacceptable'

Springer Nature has said the current Plan S requirement for publishers to commit to 'flip' hybrid journals to Open Access is "unnecessary, and...unacceptable for us and for many other publishers." Continue reading at The Bookseller

[ The Bookseller | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #springer nature #open access

Facebook cautions magazine execs, SunnyD gets depressed and Snapchat lures advertisers: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age

[ Advertising Age | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily roundup #digital news #audio version #alexa device #alexa app #entire solution #constantly changing #garett sloane

Tim Waterstone: 'Childhood scars pushed me to create bookshop chain'

A difficult relationship with his father was one of the factors which pushed Tim Waterstone to succeed in establishing the bookshop chain that bears his name, the retail entrepreneur has revealed in an extract from his forthcoming memoir, published in the Daily Mail. Continue reading at The Bookseller

[ The Bookseller | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim waterstone #difficult relationship #bookshop chain #forthcoming memoir #daily mail

Mark Zuckerberg's personal charity is part of a push to steer $500 million to affordable housing

As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #personal charity #affordable housing

Mark Zuckerberg's personal charity is part of a push to steer $500 million to affordable housing

As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #personal charity #affordable housing

‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell advertisers #give advertisers

Apple launches new transparency report website showing government data requests from around the world

In recent years, technology companies have been under increasing pressure to be more transparent about the requests for data they receive from global governments. Firms such as Microsoft, Google and Facebook publish regular transparency reports, and Apple is no different. Now the company has... Continue reading at Betanews

[ Betanews | 2018-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data requests #apple launches #global governments #technology companies #increasing pressure #ipad pro

‘GDPR is not done’: Confessions of a publisher programmatic director

For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #confessions series #latest installment

When push comes to shove

Philip Jones reacts to the publication of the first Professional Behaviour in Bookselling & Publishing code of conduct. Continue reading at The Bookseller

[ The Bookseller | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional behaviour

Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Hachette calls on rivals to disclose 'transparent' gender pay gap numbers

Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #major publishers

How McClatchy plans to pursue national advertisers’ digital budgets

The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital budgets

Head of Zeus buys two 'boundary-pushing' thrillers from Monroe

Head of Zeus (HoZ) will publish two more books from J S Monroe as the author attempts to "push the boundaries of high-concept psychological thrillers". Continue reading at The Bookseller

[ The Bookseller | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zeus hoz

Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #publishing executives #negatively impacted

Teen Vogue Summit Delivers A New Audience to Advertisers

[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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FreeWheel looks to scale OTT advertising with new ad products

Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age

[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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