The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 15:01:56 UTC ]
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The University of California announced a groundbreaking open access publishing agreement with leading academic publisher Springer Nature, the largest open access agreement in North America to date, and the first for Springer Nature in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 23:48:14 UTC ]
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Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age
[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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International research funding consortium cOAlition S has confirmed the price transparency requirements it will be requiring all publishers to adhere to from July 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 15:54:11 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Springer Nature is making a range of "key" textbooks freely accessible for educators, students and academics affected by coronavirus lockdown to help support higher education institutions around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 00:06:30 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Publisher Springer Nature has committed to becoming carbon neutral for its business operations and employee flights by the end of 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 15:14:53 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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The news publisher expects to launch at least eight new podcasts this year and figure out ways to work closely with streaming services such as Spotify. The post CNN is kicking off a podcast push with a Jeffrey Epstein series appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-22 05:01:11 UTC ]
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In the days since the US military killed Qassem Suleimani, Iran’s fêted top security official, Iran’s leaders have repeatedly threatened retaliation. Yesterday, they volleyed ballistic missiles at two bases that house US troops in Iraq. No casualties were reported. On Twitter, Mohammad Javad... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-08 13:07:07 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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The Publishers Association (PA) has upped its Axe the Reading Tax Campaign, as a new survey has found that 71% of adults think that VAT should not be charged on any reading materials—digital or print. The survey also reveals that 50% of respondents said that a cut to the tax would inspire them... Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 09:11:28 UTC ]
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In an open letter sent today (Tuesday 17th December) to research funder consortium cOAlition S, Springer Nature has urged the coalition to make amendments to its proposed framework on transformative journals, currently out for consultation. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:07:57 UTC ]
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Research funder consortium cOAlition S has accused publisher Springer Nature of “a tactic to stall progress”, in a robust response to the publisher’s open letter on transformative journals, sent earlier today. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:05:01 UTC ]
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