Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-05 00:00:00 UTC ]
News tagged with: #programmatic advertising #brand safety

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During London Book Fair: Springer Nature on Carbon-Neutral Targets

The new edition of Springer Nature's report is based on the company's 'responsibility of impact as a business and publisher. The post During London Book Fair: Springer Nature on Carbon-Neutral Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-07 02:57:22 UTC ]
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7 Contemporary Horror Novels that Push Boundaries

The grocery store of all places was my initial indoctrination into the world of horror. As my father shuffled up and down the aisles, dutifully stacking groceries in the cart for our family, I would sneak away to the magazine section and my eye was always drawn to the shiny paperback display... Continue reading at Electric Literature

[ Electric Literature | 2022-03-31 11:00:00 UTC ]
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‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format

Academic publishing: For speed to publication and interdisciplinary collaboration, Springer Nature partners with RWTH Aachen. The post ‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-21 16:17:13 UTC ]
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Springer Nature: Open Access Transformative Agreements in the Americas

The latest of the 17 national transformative agreements Springer Nature has announced are in Canada and Colombia. The post Springer Nature: Open Access Transformative Agreements in the Americas appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-08 16:07:39 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Academic Publishing Edition: Springer Nature Strikes Egyptian Open Access Deal

Said to be the first transformative agreement in Egypt and the Middle East, Springer Nature and the Egyptian Knowledge Bank have a new deal. The post Academic Publishing Edition: Springer Nature Strikes Egyptian Open Access Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-28 10:25:26 UTC ]
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International Day of Education: Springer Nature Opens 17th SDG-Related Portal

The SDG publishing program from Springer Nature today releases its 17th and final Sustainable Development Goal-specific portal, on education. The post International Day of Education: Springer Nature Opens 17th SDG-Related Portal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-24 14:20:27 UTC ]
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bell hooks pushed us to think harder about feminism, Black women and Beyoncé

bell hooks was a legend. She was also human, and we should celebrate her complexity. Continue reading at The Washington Post

[ The Washington Post | 2021-12-16 17:44:05 UTC ]
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Springer Nature teams up with Egyptian Government on 'landmark' deal

Springer Nature and the Egyptian Government have agreed a “landmark” deal to drive forward open research and ensure Egyptian research achieves greater global visibility. Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 10:56:21 UTC ]
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Springer Nature Plants Trees in India, One for Each Employee

Citing some 20 percent of its workforce being based in India, Springer Nature chooses the state of Meghalaya for its tree-planting project. The post Springer Nature Plants Trees in India, One for Each Employee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-08 19:08:20 UTC ]
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The Open Access Race: Springer Nature Announces One Million Articles

Saying 34 percent of all its articles and 16 percent of its primary research is published under open access, Springer Nature proclaims leadership in the field. The post The Open Access Race: Springer Nature Announces One Million Articles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-02 14:38:35 UTC ]
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Substack starts 'concerted push' for UK writers with Storr appointment

Substack is starting a "concerted push" to bring more UK based writers to the platform, and has appointed Farrah Storr as a new head of partnerships for the region. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 08:13:23 UTC ]
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Pushkin Industries Pushes Audiobook Conventions

The audio producer, founded in 2018 by author Malcolm Gladwell and former Slate Group chairman and editor-in-chief Jacob Weisberg, has built a slate of more than 25 podcasts since its launch, and is ramping up audiobook production. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Springer Nature campaign highlights climate research ahead of COP26

Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 10:06:25 UTC ]
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Pre-COP26: Springer Nature Announces ‘Climate Research in Action’

The quickening approach to the UN Climate Change Conference gets a boost in a new compilation from Holtzbrinck's Springer Nature. The post Pre-COP26: Springer Nature Announces ‘Climate Research in Action’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-26 22:33:49 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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‘My Sweet Girl’ pushes the boundaries of what a thriller can do

Novelist Amanda Jayatissa ratchets up the tension — and the conversation about social injustices. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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During Frankfurt: Springer Nature Offers Auto-Translation for Research

The newly piloted program from Springer Nature translates into English from Chinese, Japanese, Spanish and Portuguese and French. The post During Frankfurt: Springer Nature Offers Auto-Translation for Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-19 07:06:57 UTC ]
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GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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