The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Less than two years after passing the 1,000th open-access book milestone, Springer Nature now has 2,000 open-access book titles. The post Springer Nature Reaches 2,000 Open-Access Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-01 02:16:56 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Successes cited by Springer Nature include 'Downloads per article more than doubling from 2017 to 2020 to 902 downloads per article.' The post Springer Nature Releases Its First ‘Annual Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-06 23:29:15 UTC ]
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Pat Buchanan, Newt Gingrich, Rush Limbaugh and other figures extolled Ronald Reagan but led the Republican Party away from his principles, Nicole Hemmer argues. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 10:00:14 UTC ]
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The new FinElib transformative agreement may reach researchers at as many as 30 institutions, according to Springer Nature. The post Finnish Research: Springer Nature Announces a Fourth Transformative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-02 00:33:29 UTC ]
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The agreement Springer Nature is touting with the University of California is an extension of its 2020 arrangement for research articles. The post Springer Nature and University of California Renew Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 13:02:10 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Six transformative journals achieved 75-percent open-access uptake in 2021, according to Springer Nature this month. The post Berlin’s Springer Nature: Open Access Up 40 Percent in Transformative Journals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-22 22:31:24 UTC ]
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Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Springer Nature calls its arrangement, through the Max Planck Digital Library, its largest open-access institutional book deal yet. By Porter Anderson, Editor-in-Chief | @Porter_Anderson More Than 80 Max Planck Institutes Participating in an agreement the company calls its largest institutional... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-13 00:44:39 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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The scholarly publishing company Springer Nature presents several events in environmentally relevant work at Hay. The post Springer Nature Beefs Up Its Hay Festival Programming Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-12 21:10:53 UTC ]
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“This Time for Me” shines light both on a remarkable personal journey and a painful time in transgender history. Continue reading at The Washington Post
[ The Washington Post | 2022-04-07 10:00:26 UTC ]
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The new edition of Springer Nature's report is based on the company's 'responsibility of impact as a business and publisher. The post During London Book Fair: Springer Nature on Carbon-Neutral Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-07 02:57:22 UTC ]
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The grocery store of all places was my initial indoctrination into the world of horror. As my father shuffled up and down the aisles, dutifully stacking groceries in the cart for our family, I would sneak away to the magazine section and my eye was always drawn to the shiny paperback display... Continue reading at Electric Literature
[ Electric Literature | 2022-03-31 11:00:00 UTC ]
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