The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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The Springer Nature @ Frankfurt Book Fair site brings together online activities the company is organizing around the Frankfurter Buchmesse. The post Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-29 17:06:17 UTC ]
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Kansas City, Mo.–based Andrews McMeel Publishing is seeing strong sales despite disruptions caused by the ongoing pandemic—and poetry has a whole lot to do with it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Plus: EmblemHealth, Somos ink value-based deal Northwell's Feinstein Institutes designated key aging-research center, gets $1.7M to fund pilots Covid-19 challenges Montefiore's... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-09-10 09:30:00 UTC ]
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An evangelical "manifesto" from Phil Robertson nudges Christian advice and inspiration aside on the nonfiction list while fiction readers escape with romance, suspense and mystery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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Beyond the hiring of diverse editors, four publishing insiders said in a conversation sponsored by the Aspen Institute that if the needs of BIPOC readers are to be met, the industry must bring more diversity throughout the book publishing ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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An open letter published on Wednesday and signed by 30 members of the National Book Critics Circle entreaties its board of directors to make a number of changes related to its management and to issues of diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
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Bookouture is expanding its audio team with the appointment of Alba Proko from Bonnier Books UK as audio manager. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 16:29:40 UTC ]
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Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian
[ The Guardian | 2020-08-07 10:58:35 UTC ]
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The pandemic has found a way to derail more than 25 years of research on Atlantic puffins and a variety of other seabirds on Machias Seal Island in the Bay of Fundy. Continue reading at CBC
[ CBC | 2020-08-04 09:30:00 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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With the digital future arriving early, publishers are going to need to adapt, writes Steve Sieck. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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An alliance between security services and the mob aided his rise, Catherine Belton writes. Continue reading at The Washington Post
[ The Washington Post | 2020-07-10 12:00:00 UTC ]
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A panel of journalists have advised book publicists to continue to push debut writers, despite the "jammed" autumn brought on by lockdown delays. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 20:32:03 UTC ]
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Citing high demand and interest, the publisher has announced that it will release Mary L. Trump's tell-all early, on Tuesday, July 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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