The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget
[ Engadget | 2021-10-16 15:30:33 UTC ]
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Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Launched a year ago in a collaboration between Penguin Random House and The Runnymede Trust, Lit in Colour seeks to make the books taught in classrooms more representative of modern life in Britain Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 18:08:18 UTC ]
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In the run-up to COP26, the Springer Nature Group creates a Climate Action Officer position as it works with the SDG Publishers Compact. The post Springer Nature Appoints a ‘Climate Action Officer’ for Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-24 14:16:55 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post
[ The Washington Post | 2021-08-10 15:56:12 UTC ]
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Virginia Feito’s debut novel features a woman persuaded that her husband, a celebrated writer, has skewered her in his latest book. Is she right? Continue reading at The New York Times
[ The New York Times | 2021-08-10 09:00:06 UTC ]
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Thea Sherer has been appointed director of sustainability at Springer Nature, a newly created role heading up a team dedicated to achieving the company's climate change goals, in a move billed as an industry first for an academic press. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 10:40:46 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Staff at the academic publisher Springer Nature are being given an extra day of holiday on 2nd July to thank them for their "extraordinary efforts" during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 17:57:04 UTC ]
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Academic publisher Springer Nature has launched a name change policy to enable transgender scholars and writers to update their name on published works. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 23:20:28 UTC ]
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Springer Nature formalizes its 14th national transformative agreement, 13 of which are in Europe. This one is for four years. The post Springer Nature Opens Another Transformative Agreement in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-07 18:09:50 UTC ]
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The Macmillan International Higher Education team, with 17 employees, is to be transferred from Springer Nature to Macmillan Learning. Continue reading at The Bookseller
[ The Bookseller | 2021-04-22 20:34:47 UTC ]
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In both corporate social responsibility and in content production as a major academic publisher, Springer Nature had a big 2020. The post Springer Nature Reports on 2020: ‘Sustainable Business’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-08 13:54:00 UTC ]
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Atlantis Press, a French publisher of conference proceedings, is bought by Germany's Springer Nature, which adds to its portfolio a platform that sees 1.5 million downloads monthly. The post Springer Nature Acquires Paris’ Open Access Atlantis Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-11 19:04:34 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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