The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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Head of Zeus (HoZ) will publish two more books from J S Monroe as the author attempts to "push the boundaries of high-concept psychological thrillers". Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Facebook said Thursday that it has purged more than 800 U.S publishers and accounts for flooding users with politically oriented content that violated the company's spam policies, a move that could reignite accusations of political censorship. The accounts and pages, with names like Reasonable... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
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Canongate made a loss last year despite a rise in turnover because of the significant purchase costs of acquiring Severn House Publishers and the writing off of "some sizeable, unearned advances". Continue reading at The Bookseller
[ The Bookseller | 2018-10-02 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Springer Nature, one of the leading international research publishers, is home to trusted brands including Springer, Nature Research, BioMed Central, Palgrave Macmillan and 'Scientific American.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Martina Cole’s forthcoming book for the autumn No Mercy (Headline) has been pushed back to October 2019, meaning this autumn will be the first in nearly 20 years not to carry a new novel from the bestselling crime writer. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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A recent move into central London has proved a pleasant metaphor for the latter-day development of the literary agency which started life as a script and gaming agency, and is now striking a string of big-bucks book deals. Continue reading at The Bookseller
[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Space travel is the subject of a new conference from Nature Research and NASA, and Springer Nature creates two new journals in applied science and medicine. The post Springer Nature Opens New Journals; Nature Research Creates New Conference With NASA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-12 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek
[ AdWeek | 2018-06-19 00:00:00 UTC ]
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Penguin Random House’s vow to make its output ‘reflect British society’ has been met with predictable howls of outrageLionel Shriver has directed another broadside at the publishing world, this time taking aim in The Spectator at a Penguin Random House directive that by 2025 its hiring and... Continue reading at The Guardian
[ The Guardian | 2018-06-12 00:00:00 UTC ]
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#staggering number
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Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
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Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
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