With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with:
#conde nast
#digital newsstand
#issue media
#magazine publishers
#future growth
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick mahomes
#ad lib
#environmental activist
#exclusive data
#online publisher
#nielsen
The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with:
#critical mass
#media consumption
#marketing strategy
#consumers switch
#nielsen
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#executive chairman
#news corp
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#merger talks
#minority stake
#recent months
#memoir
Welbeck Publishing Group has signed a worldwide print only deal with thriller writer Mark Dawson. Continue reading at The Bookseller
[ The Bookseller | 2019-09-29 18:23:29 UTC ]
More news stories like this |
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#all-time low
#streaming services
#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with:
#climate activism
#social impact
#public policy
#nielsen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
Two adult fiction hits in the week ended Sept. 14, 2019, led to a 4.4% increase in unit sales of print books over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#4% increase
#print books
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing exponentially
#digital media
Amazon's next big hardware event is just days away, and it appears the tech giant is using that as an opportunity to provide hefty discounts for Fire tablet and Kindle models for Prime subscribers. Most notably, Prime members get $40 off the Kindle P... Continue reading at Engadget
[ Engadget | 2019-09-16 14:27:00 UTC ]
More news stories like this | News stories tagged with:
#kindle models
#fire tablets
#prime members
#tech giant
#fire tablet
#prime subscribers
#kindle
Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with:
#print media
#full page
#editorial content
#digital publishing
Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian
[ The Guardian | 2019-09-10 11:45:36 UTC ]
More news stories like this | News stories tagged with:
#continue online
#cease publication
#growing list
#digital reading
#marie claire
#print publication
The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#burger king
#find ways
#huge win
#nielsen
Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada's new report. The post BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
More news stories like this | News stories tagged with:
#print revenue
#booknet canada
#independent bookselling
#frontlist titles
#bookstore
Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada’s new report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Non-Book Merchandise: 16 Percent of Revenue or partisans of print and brick-and-mortar bookstores, the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
More news stories like this | News stories tagged with:
#booknet canada
#independent bookselling
#frontlist titles
#porter anderson
#brick-and-mortar bookstores
#bookstore
Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#phone interview
#e-mail statement
#big deal
#digital publishers
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#tail end
#social disease
#nielsen
Some softness in adult nonfiction was enough to drive down sales of print units 0.8% for the week ended Aug. 31, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult nonfiction