Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Other Publishing stories related to: 'Advertisers Recycle Print Ads For Tablets'


Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | News stories tagged with: #ad units


Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with: #similar results #convince advertisers #capture audiences


Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue


Life After Print: How 3 Magazines Are Navigating Their New Business Models

As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
More news stories like this | News stories tagged with: #lead generation


Amazon's upgraded Fire 7 and Fire 7 Kids Edition tablets get twice the storage for the same price

One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World

[ PC World | 2019-05-16 14:33:00 UTC ]
More news stories like this | News stories tagged with: #thursday morning #previous generation #watch videos


With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
More news stories like this | News stories tagged with: #pushed back #cost savings #sports illustrated #60% stake


Retail Spotlight: Palas Print

A dual-language bookshop near to Caernarfon’s World Heritage site is bucking the high street decline by concentrating on community and local publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail spotlight #local publishing


Who Said Print Was Dead? What’s Behind the Proliferation of New Titles

Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back... Continue reading at AdWeek

[ AdWeek | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white house #big publishers


Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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New York's BISG explores 'new normal' of printing and paper problems

Kobo c.e.o. Michael Tamblyn gave the closing keynote at the Book Industry Study Group's annual meeting in New York last week, describing how publishers lose money by leaving it on the digital table. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting


ESPN The Magazine Will Shutter Its Print Edition After 21 Years

While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #important work #developing story #greatest writers #great stories


ESPN The Magazine to abandon print, go web-only

ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sb nation #data shows #vast majority #print journalism #digital platforms #early career #rolling stone #—bloomberg news


Beer Advocate Magazine Ends Print Run

[caption id="attachment_157813" align="alignright" width="275"] Beer Advocate's final issue, #134[/caption] For craft beer enthusiasts, there are less than a handful of magazines devoted to their passion. Now, there’s one fewer. Earlier this month, Beer Advocate’s founders Jason and Todd Alstrom... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive note #membership model #membership program #subscription terms #heard back


BISG Annual Meeting Examines Paper and Printing Challenges

The BISG annual meeting, held April 26 at the Harvard Club in New York City, opened with a panel focused on the challenge of meeting demands for paper and printing after a year of dramatic declines in paper capacity in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harvard club #panel focused


Extinction Rebellion rushes activists' handbook This Is Not a Drill into print

With contributions from Rowan Williams and Green MP Caroline Lucas, the book is being given an ‘emergency’ release by PenguinFormer archbishop of Canterbury Rowan Williams and Green Party MP Caroline Lucas are among the contributors to a forthcoming handbook about how to become an Extinction... Continue reading at The Guardian

[ The Guardian | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowan williams #british publishers #extinction rebellion


Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Simon & Schuster prepares Mueller Report ebook release and 'hefty print run'

Simon & Schuster (S&S) is gearing up to release an ebook version of the Mueller Report, with print copies hitting the shelves by the end of the month. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook version #mueller report