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One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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