5 Trends Publishers Should Embrace This Year

One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
News tagged with: #product discovery #purchase intent #unbiased recommendations #editorial guidelines #actively testing #creative ways #micro level #high retention #open rates #organic growth #true blueprint #continued growth #major areas #key areas—growth

Other Publishing stories related to: '5 Trends Publishers Should Embrace This Year'


Germany's 'Publisher of the Year' Talks Local Trends

Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german thriller


5 Trends for Academic Publishing in 2014

Following yesterday's look at trade publishing, George Lossius, CEO of Publishing Technology, predicts five trends for the academic publishing sector in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology #george lossius #trade publishing #academic publishing


5 Trends for Trade Publishing in 2014

George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #publishing technology #george lossius #trade publishing


5 Academic Publishing Trends to Watch in 2013

George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #significant change


5 Trade Publishing Trends to Watch For in 2013

Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george lossius #watershed moment #publishing technology


Strong year for Children's publishing as W H Smith unveils Books of the Year

W H Smith has unveiled its Books of the Year, with the retailer recognising two children's books for the first time.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 15:22:56 UTC ]
More news stories like this | News stories tagged with: #children's publishing #w h smith #strong year


Bologna names Best Children's Publishers of the Year, as event moves online

The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 09:16:49 UTC ]
More news stories like this | News stories tagged with: #children's book


Publishing for the future: how children’s books have changed in 20 years

Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller

[ The Bookseller | 2020-04-29 19:37:34 UTC ]
More news stories like this | News stories tagged with: #long time #tricky business


Aster to publish A Year of Living Simply by Kate Humble

Aster, part of the Octopus Publishing Group, has acquired A Year of living Simply: From Complexity to Contentment by Kate Humble.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 12:41:53 UTC ]
More news stories like this | News stories tagged with:


Bonnier unveils three-year portfolio of new Louise Pentland publishing

Bonnier Books UK has announced a raft of new books by Louise Pentland publishing across its adult non-fiction, adult fiction and children’s fiction imprints.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 12:01:32 UTC ]
More news stories like this | News stories tagged with: #bonnier #adult fiction


Agents Highlight Leading Christian Publishing Trends

Literary agents specializing in Christian publishing discuss the latest industry trends, including a growing interest in self-help as well as books geared toward millennials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #growing interest


The NYPL was founded 125 years ago. Here are their 125 favorite books published since then.

The New York Public Library is marking its 125th birthday this year—in part with this list of their favorite books written for adults from the past 125 years, which they hope will “inspire a lifelong love of reading.” The list is full of classics, of course, but it’s also got a few refreshing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-14 14:59:09 UTC ]
More news stories like this | News stories tagged with: #books published #books written #lifelong love


5 Steps for Publishers to Integrate Voice into the UX

Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
More news stories like this | News stories tagged with: #kindle #audio formats #paying attention #virtual assistant


Forecast 2020: Publishing Trends to Watch For

2019 was a year full of ups and downs. It was neither a good nor bad year. However, many of the events, people and trends we reported on set the stage for 2020. For the past three years I have attempted to take my best stab at what we should expect in the months ahead, as we continue to push... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 15:58:19 UTC ]
More news stories like this | News stories tagged with: #hearst #b2b sector #simply put #cutting edge #ott services #film studios #operated channels #critically important


All of the Sci-Fi Stories We Published This Year

In a moment where the future seems impossibly turbulent, leaving us feeling powerless, science fiction can help us get our heads around the complexity. Continue reading at Slate

[ Slate | 2019-12-31 14:00:05 UTC ]
More news stories like this | News stories tagged with: #science fiction


A Slow Year for Publishing Mergers and Acquisitions

B&N’s purchase by Elliott Adviors was the largest purchase in a quiet year for acquisitions in the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #quiet year


Plan S will make 2021-22 tough years for publishers, predicts Inchcoombe

The years from 2021 to 2022 will be tough for academic publishers as they struggle to adapt to the requirements of Plan S, a FutureBook panel on Open Access heard yesterday Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 00:03:26 UTC ]
More news stories like this | News stories tagged with: #futurebook panel #academic publishers


5 Small Press Audiobooks To Give As Gifts This Year

For book lovers, Small Business Saturday means a trip to the local independent bookstore, many of which invite local authors to hang out and make recommendations. If you’re an audiobook lover you can still support small businesses, and I don’t mean purchasing your audiobooks on compact disc. Ask... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-25 09:48:59 UTC ]
More news stories like this | News stories tagged with: #small press #audiobook #local indie #make recommendations #book lovers


Bluemoose launches subscription model for its women-only publishing year

Bluemoose Books is launching a subscription model for the first time, to accompany its year of only publishing female writers over 45 in 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 08:25:36 UTC ]
More news stories like this | News stories tagged with: #subscription model #bluemoose books