Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the company's strategic focus on "the experience economy." Among the properties changing hands are Live Design and the annual LDI trade show, which serves lighting and sound professionals; Club Industry and the annual Club Industry Show, which serves health and fitness facility managers; and the annual, three-day World Tea Expo as well as the digital brand World Tea News. "For the past 12 months, Questex has been working with the communities that we serve and it is clear that our brands advance businesses that help people live longer and live better," Miller—a former Informa and Penton exec who was hired as CEO of Questex last September after the company's sale to MidOcean—tells Folio: via email. "The Experience Economy is one that we sit squarely in the middle of and the recently acquired assets enhance that position." Questex declined to the share terms of the acquisition or whether the company took on any additional funding. [caption id="attachment_135421" align="alignright" width="150"] Paul Miller[/caption] In a news release, Miller added that "the customer experience has taken over from price and product features as the key brand differentiator," and that "as businesses compete for... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]

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