Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
News tagged with:
#niche publishers
Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means... Continue reading at The Guardian
[ The Guardian | 2015-09-20 00:00:00 UTC ]
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#ad-free experience
#block ads
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Media General Inc said it would buy diversified media company Meredith Corp for about $2.34 billion to create the third-largest local TV station owner in the United States. The deal marks Media General's return to the print business, after ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-08 00:00:00 UTC ]
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#print business
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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#editorial content
#targeted based
#risky move
#sold directly
If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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#facebook offers
Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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#vox media
#ad tech
#digital publishers
Industry vet Michael Bhaskar's digital publisher Canelo launches this week with two titles and is offering 50-60% royalties, giving UK authors new options. The post New Publisher Canelo Offers UK Authors Strong Incentives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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#subjects ranging
#professional journals
Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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#mobile app
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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#automated fashion
#inventory programmatically
#automated system
#digital properties
Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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#free ebooks
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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#buying online
#chief concern
#ad viewability
#check google
Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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#sell books
#online platforms
#digital activity
#feel comfortable
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#important thing
#digital skills
Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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#national geographic
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Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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#niche markets
Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
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#weather company
#ad space
#native ads
Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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#critics argue
#tv shows
#publishing ecosystem
We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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#sponsor content
#ad fraud
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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