When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders just coming up: GQ Style Editor Adam Rapoport, who became Bon Appetit's editor in chief, and Glamour Associate Publisher Pamela Drucker Mann, who took over as Bon Appetit's VP-Publisher."The feeling was it had to succeed," said Mr. Rapoport.No pressure. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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J-14 Decorate and Star-tastic Coloring Book hit newsstands July 18 with an initial run of 200,000 copies each. The post Bauer Launches New Pair of Pre-Teen Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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Macmillan's graphic novel imprint has published 160 titles to date, including the Gene Luen Yang's National Book Award finalist, 'American Born Chinese.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
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L S Hilton, the author of Bonnier Zaffre lead title Maestra, has been named Glamour magazine’s 2016 Writer of the Year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World
[ PC World | 2016-06-08 00:00:00 UTC ]
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Penguin Verlag, an imprint of Random House Germany, aims to be a dominant trade and paperback book publisher with its first catalogue of 64 titles. The post Penguin Verlag Releases First List of Titles in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-08 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Exploring print media's place in the wristwatch magazine space. The post Who Will Watch the Watch Magazines? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-01 00:00:00 UTC ]
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The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek
[ AdWeek | 2016-05-31 00:00:00 UTC ]
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Headline Publishing Group is planning a "bumper year" for Neil Gaiman with eight titles publishing in 2016, plus a live broadcast event scheduled in London for the publication of The View from the Cheap Seats. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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"Refugee" has been revealed as Children’s Word of the Year, after Oxford University Press reviewed children's entries to Radio 2’s Chris Evans Breakfast Show’s "500 Words" short story writing competition. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Carnegie Medal and YA Book Prize-shortlisted author Sarah Crossan has won the 26th CBI Book of the Year Award - making her the fourth author ever to win both the Book of the Year Award and the Children’s Choice award with her title One (Bloomsbury Childrens). Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Hodder and Stoughton has acquired four new novels by Julian Stockwin featuring his Napoleonic-era naval hero, Thomas Kydd. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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In the early 17th-century, cartographer William Hole illustrated strange, anthropomorphised maps of England and Wales, left uncoloured for nobles to fill in. Soon to be republished by Unicorn Press in Albion’s Glorious Ile, Hole’s maps are regarded as one of the earliest known examples of a... Continue reading at The Guardian
[ The Guardian | 2016-05-21 00:00:00 UTC ]
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Folio:'s Top Women in Media to take center stage June 9th. The post Celebrating the Accomplishments of Female Magazine-Media Pros appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Guillaume Musso’s "Brooklyn Girl" has Parisians dreaming of Park Slope for the second month running, as the bestseller retains its #1 position on the fiction chart in France for April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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