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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at 'AdWeek'
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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#display ads
#ve made
#big investment
#ad business
#cross-media campaigns